facebook_marketing_for_dummies

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64 Part II: Putting Facebook to Work Facebook Pages are public and these fields can help you with the search engine optimization of your page. So, fill them with content that contains the keywords under which you wish to be found on a search engine. Figure 4-7: Picture successfully uploaded to your page. Figure 4-8: Your Info tab lets you provide detailed info about your business. www.it-ebooks.info
Chapter 4: Creating a Page for Your Business 65 Wall tab The Wall on your Page (see Figure 4-9) is where fans of your brand can interact with you, such as leaving a comment, thought, or idea about your company. Also, you can share What’s on your mind? as well. Think of this area like a very public message board. You can get creative and use this to post jobs for your company to let people know you are hiring, announce a coming product launch, and gauge interest from your fans. Figure 4-9: Your Wall tab is a great place for a welcome message for your visitors. Your Wall generates and displays stories for anyone who is a fan of your Page. You should keep your Wall active by posting content you already have, such as links to the latest blog post from your company, by using the What’s On Your Mind? box. Or, you can add a link to a news item that covers your industry. Here is a list of the items that you can use on your Wall: ✓ Content: Type a text message up to 365 characters in length. Use this area to discuss anything of interest happening at your company. ✓ Links: Add any links from your corporate Web site or any news coverage you may get with your fans. ✓ Photos: Add photos of new products, launch parties, or any photos of people who work at your company. Single photos can be uploaded from your hard drive, taken with a webcam; larger groupings of photos can be made into an album. ✓ Videos: Add a video from your company. You can record a video with a webcam or upload it from your hard drive. www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Page 39 and 40: Chapter 2 Joining the Facebook Comm
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Page 53 and 54: Chapter 3 Finding Your Way Around I
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Page 73 and 74: Chapter 4 Creating a Page for Your
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Chapter 6: Promoting Your Page 115
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Chapter 14 Surveying the Crowd In T
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Chapter 14: Surveying the Crowd 217
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Chapter 15 Reaching out Further wit
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Chapter 15: Reaching out Further wi
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Part V The Part of Tens www.it-eboo
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Chapter 16 Ten Reasons Why Your Bus
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Chapter 16: Ten Reasons Why Your Bu
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Chapter 17 Ten Business Etiquette T
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Chapter 17: Ten Business Etiquette
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Chapter 18 Ten Facebook Blogs for B
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Chapter 18: Ten Facebook Blogs for
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Chapter 19 Ten (Plus One) Must-Have
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Chapter 19: Ten (Plus One) Must-Hav
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Appendix A Web Links for Facebook M
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Appendix A: Web Links for Facebook
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Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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