facebook_marketing_for_dummies

2 Facebook Marketing For Dummies
Foolish Assumptions
We make a few assumptions about you as the marketer and aspiring
Facebook marketing professional:
✓ You are 14 years of age or over, which is a Facebook requirement to creating
your own profile.
✓ You’re familiar with basic computer concepts and terms.
✓ You have a computer with high-speed Internet access.
✓ You have a basic understanding of the Internet.
✓ You have permission to perform any of the techniques we discuss for
your company.
✓ You have permission to use any photos, music, or video of your company
to promote it on Facebook.
Conventions Used in This Book
In this book, we stick to a few conventions to help with readability. Whenever
you have to enter text, we show it in bold, so it’s easy to see. Monofont
text denotes an e-mail address or Web site URL. When you see an italicized
word, look for its nearby definition as it relates to Facebook. Facebook features
— such as Pages and Marketplace — are called out with capital letters.
Numbered lists guide you through tasks that must be completed in order
from top to bottom; bulleted lists can be read in any order you like (from top
to bottom or bottom to top).
Finally, we, the authors, often state our opinions throughout the book. We
are avid marketers of the social network medium and hope to serve as reliable
marketing tour guides to share objectively our passion for the social
network world.
What You Don’t Have to Read
✓ Don’t read supermarket tabloids. They’re certain to rot your brain.
✓ Depending on your existing knowledge of Facebook, you may want to
skip around to the parts and chapters that interest you the most.
✓ If you have a good working knowledge of Facebook, you can skip Part I.
✓ If you want to set up a Page for your business, go directly to Chapter 4.
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