facebook_marketing_for_dummies

4 Facebook Marketing For Dummies
Part III: Strategies for
Advertising Success
Part III can help you create a new source of revenue for your business. We
tell you how to advertise on Facebook by targeting a specific audience, creating
and testing your ads, and then measuring that ad’s success. You learn
how to optimize an ad campaign and get insights into your customers’ interactions
with your Facebook Page. And we introduce you to the Facebook
Marketplace where you can sell your products and services on Facebook in a
way that further promotes your brand.
Part IV: Riding the Facebook Viral Wave
Facebook offers ways to make your presence on Facebook even better! In
Part IV, we lead you through a discussion of Facebook applications that you
can add or create, and that can help promote your brand. We also discuss
how to use Facebook to host a contest and conduct a survey that can give
you insights into this ever-expanding Facebook audience. Finally, we show
you how to extend the Facebook Platform to your own Web site in a way that
further expands the viral marketing effect of Facebook.
Part V: The Part of Tens
We packed these chapters with quick ideas to help you convince others in
your company why you should have a Facebook Page, how to conduct yourself
on Facebook in a way that best meets your business goals, how to find
the latest happenings on Facebook through blogs, and what top business
applications you can use on your Facebook Page for business.
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