facebook_marketing_for_dummies

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220 Part IV: Riding the Facebook Viral Wave ✓ Quibblo: Provides a variety of free survey and quiz templates that you can quickly customize and post directly to your Facebook account. Quibblo is a Web-based tool (see Figure 14-6) that integrates well with social networks, such as Facebook, MySpace, Bebo, and Hi5, as well as a variety of blogging platforms including Blogger, WordPress, and TypePad. To access Quibblo, go to the Quibblo Web site. Figure 14-5: Using a short survey tool like SocialToo. Figure 14-6: Checking out Quibblo to survey any social network. www.it-ebooks.info
Chapter 14: Surveying the Crowd 221 Creating a Facebook Survey Creating and designing a survey is a fine art honed by marketers for years. So, you do not need to reinvent the wheel since you can find so many resources to help you. Following are some basics to help you create a winning survey. ✓ Keep it short. When drafting your survey, you should brainstorm as many questions as you can to be sure that you cover all the bases. Then go back over the questions and mark the questions in three categories: essential, useful, and nice to have. Keep the survey to essential questions only, and as few of the useful questions as possible. There is an inverse relationship between the number of questions in your survey and the number of complete surveys you will receive, so the shorter the survey the better! ✓ Write down the expected outcome. This trick is critical for helping you decide whether a question is essential. Try to write the expected press release headline, such as “Nine out of ten dentists prefer Crest to any other toothpaste.” It not only helps you qualify the question for inclusion in the survey, but also gives you a frame of reference to understand how well you know the audience. If there is a huge gap, you might want to host a discussion on your Wall about it! ✓ Start with your best question. We say this for two reasons. 1. If you’re going to get some incomplete survey data, then be sure you get your best question answered up front; don’t save it until the end of the survey. 2. Start with your most interesting question to draw in the survey taker. This way you capture their interest and you can move them toward the harder questions you saved for the end. ✓ Don’t sound like a survey. Try not to sound overly complicated or use big fluffy words; use simple words that are easy to understand. An example of overly complicated wording would be, “What is the approximate frequency of your shopping behavior when it comes to the purchase of toothpaste?” A better question would be, “How many times did you buy toothpaste in the last month?” ✓ Keep the choices to a minimum. We recommend no more than five choices per question. Whether you are ranking an attribute from not important to highly important or presenting five multiple-choice options, try to keep the number of choices down so your completed survey rate goes up! www.it-ebooks.info
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www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Page 187 and 188: Chapter 10 Measuring Advertising Su
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Page 215 and 216: Chapter 12 Dressing Up Your Faceboo
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Page 255 and 256: Chapter 16 Ten Reasons Why Your Bus
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Page 267 and 268: Chapter 19 Ten (Plus One) Must-Have
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Page 285 and 286: Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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