facebook_marketing_for_dummies

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138 Part II: Putting Facebook to Work Confirmed Guest lists are a good place to find new friends for your personal Facebook network. In addition to the more complete description of the event, the Wall gives you an indication of the tenor of the conversation you can expect at the event. Also, looking at the Confirmed Guests section, as well as the RSVPs in the Other Invites section, gives you a better idea of who is coming and who you might be able to network with. Finding an event On Facebook there are plenty of Events happening everyday! And finding an Event that interests you is actually quite easy. You can find relevant events two ways: search for events using the Search box in the upper right of any Events page or look at your friend’s events on the Friends’ Events tab. We cover each using our Pop Tot Tees example. Using the Events Search box The Search box on the Events page is located next to the Create an Event button near the top right of your screen. You just need to plug in relevant keywords to get a result. Don’t expect the search to be as good as Google. It won’t correct your spelling or suggest other events based on relevant keywords. If you don’t find what you’re looking for with your first search, search with alternative keywords. Searching with the keyword Retro Fashion, we found the Oh So Retro event, which might be of interest to Pop Tot Tees fans or Retro Tee Revolution group members. Therefore, we might want to RSVP for this event in order to promote the event to our Page fans or Group members. (See Figure 8-6.) Browsing the Friends’ Events tab If searching for an event doesn’t turn up anything interesting, then looking at what events your Facebook friends are looking at is another option. As you know by now, Facebook is built to be social — so it’s perfectly okay to look at what your friends may be doing. This is why we recommend building a strong social network to help you leverage its power when you need it. Build your Facebook friends network before you need it — it comes in handy when looking for events or other more viral aspects of Facebook. To locate events that your friends may be attending — select the Friends’ Events tab on the Events page, which shows you any events your friends have added to their Events list. (See Figure 8-7.) www.it-ebooks.info
Chapter 8: Hosting Facebook Events 139 Figure 8-6: Search results for the keyword Retro Fashion. Figure 8-7: Browsing your Friends’ Events list. www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Page 169 and 170: Part III Strategies for Advertising
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Chapter 14 Surveying the Crowd In T
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Chapter 14: Surveying the Crowd 217
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Chapter 15 Reaching out Further wit
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Chapter 15: Reaching out Further wi
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Part V The Part of Tens www.it-eboo
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Chapter 16 Ten Reasons Why Your Bus
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Chapter 16: Ten Reasons Why Your Bu
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Chapter 17 Ten Business Etiquette T
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Chapter 17: Ten Business Etiquette
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Chapter 18 Ten Facebook Blogs for B
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Chapter 18: Ten Facebook Blogs for
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Chapter 19 Ten (Plus One) Must-Have
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Chapter 19: Ten (Plus One) Must-Hav
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Appendix A Web Links for Facebook M
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Appendix A: Web Links for Facebook
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Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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