facebook_marketing_for_dummies

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74 Part II: Putting Facebook to Work ✓ Becoming a fan: Creating a strong fan base is a great way to get the viral equivalent of an endorsement of a fan to all their friends. Growing your fan base should be a top priority for you. (See the earlier section, “Finding Fans for Your Page.”) ✓ Wall posts: Offers another great way for fans to enter into a discussion on your Page. Wall posts also appear on the News Feeds of all the fan’s friends. (See Chapter 6.) ✓ Photo uploads: Getting users to share photos of them engaging with your product, brand, or public persona is a great endorsement that’s visible to all the fan’s friends. ✓ Tagging friends: Share photos that include the friends of your fans. Be sure to take as many high quality photos at events so you can share them and tag as many people as you can whether or not they are fans of your page. (See Chapter 6.) ✓ Video uploads: Add a great sense of interactivity with videos to promote your brand. Running a contest to get members to send in videos is a great way to market your product. (See Chapter 13.) ✓ Event RSVPs: Invite your fans to join an online or face-to-face event as another great touch point to consider. Any event you hold should be posted to your Facebook Page. When members RSVP, a new item generates in their News Feed for all their friends to see, perhaps enticing them to come to the event as well. (See Chapter 8.) Finding Pages on Facebook When looking for a specific Page on Facebook, the Search box on the top navigation bar is a handy way to find what you’re looking for. Here’s a quick step-by-step guide to finding a specific Page: 1. Type the name of the company, product, or personality in the Search box, and click Enter. You’re presented with the closest matches in the search results. 2. If you don’t see what you were searching for in the results, click the Pages tab just above the results. Only Pages that closely match the search term display. If you don’t see the company, product, or personality, it’s most likely because a Page doesn’t exist. Facebook also provides directories to help you find Pages of several types, as shown in Figure 4-15. Facebook Pages are divided by major categories, including Places, Products, Services, Stores, and so on. www.it-ebooks.info
Chapter 4: Creating a Page for Your Business 75 Figure 4-15: Browsing by Page type helps you find your favorite Pages. Here’s how you get to where you can browse Pages by type: 1. Click the Profile link on the top navigation bar. 2. Click the Info tab. 3. Scroll down to the Pages section, and click the See All link. 4. From the Your Pages page that appears, click Browse All Pages. Using the Browse by Type box allows you to list Pages within categorized results. Pages with the most fans are featured on the top of the listings in descending fan order. For a list of Facebook company directories, please visit us on the Web at www. dummies.com/go/facebookmarketingfd www.it-ebooks.info
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www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Chapter 14 Surveying the Crowd In T
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Chapter 14: Surveying the Crowd 217
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Chapter 15 Reaching out Further wit
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Chapter 15: Reaching out Further wi
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Part V The Part of Tens www.it-eboo
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Chapter 16 Ten Reasons Why Your Bus
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Chapter 16: Ten Reasons Why Your Bu
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Chapter 17 Ten Business Etiquette T
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Chapter 17: Ten Business Etiquette
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Chapter 18 Ten Facebook Blogs for B
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Chapter 18: Ten Facebook Blogs for
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Chapter 19 Ten (Plus One) Must-Have
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Chapter 19: Ten (Plus One) Must-Hav
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Appendix A Web Links for Facebook M
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Appendix A: Web Links for Facebook
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Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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