facebook_marketing_for_dummies

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xvi Facebook Marketing For Dummies BoardTracker ...............................................................................................264 Search Twitter ..............................................................................................264 Compete Web Traffic Analysis ...................................................................264 Bit.ly URL Shortener ...................................................................................265 Digg Makes News Social .............................................................................265 Truveo Aggregates Videos ........................................................................266 Appendix B: Protecting Your Identity in Facebook . . . . . . . . . . . . . . .267 Setting Privacy Controls ............................................................................267 Hiding your contact info ............................................................................268 Hiding your relationship status ................................................................269 Restricting photo/video tagging ...............................................................269 Restricting News Feed stories ...................................................................270 Opting out of Facebook searches .............................................................271 Protecting your friends list .......................................................................272 Evading external searches .........................................................................273 Restricting Application News Feed Stories .............................................274 Setting Up a Friends List ............................................................................275 Setting Photo Album Controls ..................................................................276 Index ....................................................................... 279 www.it-ebooks.info
Introduction With more than 200 million active users and 250,000 new registrants every day, Facebook has become a virtual world unto itself. But, what started as a dorm room exercise to extend the popular printed college directory of incoming freshmen online, Harvard drop-out Mark Zuckerberg has developed an international organization employing more than 400 programmers, graphic artists, and business development executives (expected to rise to more than 1,000 employees by the end of 2009) with a valuation in excess of $15 billion, depending on who you ask. For many, Facebook is considered a social experience, a place to reconnect with an old college chum, or “poke” a new friend. But in April 2007, Zuckerberg did something so revolutionary its aftershocks are still felt throughout the business Web. He opened his virtual oasis to allow anyone with a little programming know-how to build applications that take advantage of the platform’s social graph (that is, network architecture). In that single open software act, Facebook has redefined the rules for marketers looking to gain access to social networks. And it will never be business as usual again. About This Book Facebook Marketing For Dummies is the first book to provide you, a marketer, with in-depth analysis into the strategies, tactics, and techniques available to leverage the Facebook community and achieve your business objectives. By breaking down the Web service into its basic features of creating a Facebook Page for your business, adding applications to your Page, hosting an event, creating a Facebook Group, advertising, and buying and selling goods in the Facebook Marketplace, we lay out a user-friendly blueprint to marketing and promoting an organization via Facebook. Furthermore, we cite numerous real-world examples of how businesses have both succeeded and failed on Facebook, underscoring the treacherous road marketers must navigate while traversing this capricious landscape. Finally at the end of the book, we list assorted Web links that can further enhance your Facebook marketing experience and offer ways that you can protect your identity while in the social network. www.it-ebooks.info
Page 1 and 2: www.it-ebooks.info
Page 3 and 4: Facebook ® Marketing FOR DUMmIES
Page 5 and 6: About the Authors Paul Dunay has sp
Page 7 and 8: Dedication We dedicate this book to
Page 9 and 10: Contents at a Glance Introduction .
Page 11 and 12: Table of Contents Introduction ....
Page 13 and 14: Table of Contents xi Applying Your
Page 15 and 16: Table of Contents xiii Viewing Face
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Page 21 and 22: Introduction 3 ✓ If you have a Pa
Page 23 and 24: Introduction 5 This icon points out
Page 25 and 26: Part I Getting Started on Facebook
Page 27 and 28: Chapter 1 Introducing Facebook Mark
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Page 39 and 40: Chapter 2 Joining the Facebook Comm
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Page 53 and 54: Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Chapter 14 Surveying the Crowd In T
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Chapter 14: Surveying the Crowd 217
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Chapter 15 Reaching out Further wit
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Part V The Part of Tens www.it-eboo
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Chapter 16 Ten Reasons Why Your Bus
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Chapter 16: Ten Reasons Why Your Bu
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Chapter 17 Ten Business Etiquette T
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Chapter 17: Ten Business Etiquette
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Chapter 18 Ten Facebook Blogs for B
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Chapter 18: Ten Facebook Blogs for
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Chapter 19 Ten (Plus One) Must-Have
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Chapter 19: Ten (Plus One) Must-Hav
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Appendix A Web Links for Facebook M
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Appendix A: Web Links for Facebook
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Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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