facebook_marketing_for_dummies
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Table of Contents<br />
Introduction ................................................................. 1<br />
About This Book ..............................................................................................1<br />
Foolish Assumptions .......................................................................................2<br />
Conventions Used in This Book .....................................................................2<br />
What You Don’t Have to Read ........................................................................2<br />
How This Book is Organized ..........................................................................3<br />
Part I: Getting Started on Facebook ..............................................................3<br />
Part II: Putting Facebook to Work ..................................................................3<br />
Part III: Strategies <strong>for</strong> Advertising Success ..................................................4<br />
Part IV: Riding the Facebook Viral Wave .....................................................4<br />
Part V: The Part of Tens ..................................................................................4<br />
Icons Used in This Book .................................................................................4<br />
Where to Go from Here ...................................................................................5<br />
Part I: Getting Started on Facebook ............................... 7<br />
Chapter 1: Introducing Facebook Marketing . . . . . . . . . . . . . . . . . . . . . .9<br />
Building a Presence on Facebook ..................................................................9<br />
Chasing the Changing Demographic ...........................................................10<br />
Homesteading on a Facebook Page .............................................................12<br />
Who Uses Facebook Pages? .........................................................................15<br />
Benefits <strong>for</strong> business-to-consumer marketers .................................15<br />
Benefits <strong>for</strong> business-to-business marketers ...................................16<br />
Why Create a Facebook Page? .....................................................................18<br />
Pages versus personal profiles ..........................................................18<br />
Pages versus Groups ...........................................................................19<br />
Chapter 2: Joining the Facebook Community . . . . . . . . . . . . . . . . . . . . .21<br />
So, What Took You So Long? .......................................................................21<br />
Networking in Facebook ..............................................................................22<br />
Engaging with your fans ......................................................................22<br />
Embracing openness ...........................................................................23<br />
Getting Started on Facebook ........................................................................24<br />
Joining Facebook .................................................................................24<br />
Creating a personal profile .................................................................26<br />
Logging into Facebook ..................................................................................30<br />
Finding Friends <strong>for</strong> Fun and Profit ...............................................................31<br />
Finding friends......................................................................................31<br />
Creating friend lists .............................................................................33<br />
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