facebook_marketing_for_dummies

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260 Facebook Marketing For Dummies Facebook Marketing Primer This presentation walks you through the many marketing opportunities available in Facebook. From building a company presence with a free Facebook Page to launching an advertising campaign on the self-serve advertising platform to selling products via its Marketplace, this primer is a straight-forward overview on how to market your business in the world’s largest social network. www.slideshare.net/rkrueger/krueger-facebook-marketing Five Tips for Improving Your Landing Tab From the popular Facebook blog AllFaceBook.com, Facebook advertisers can benefit from this helpful guide. As you tap into the micro-targeting advertising platform, you will want to use tabs to create an effective landing page for your Facebook audience. Five Tips for Optimizing Your Facebook Page Like a Web site, a Facebook presence is a fundamental tactic for all social network marketers, and should be on everyone’s list of must haves. But once you build it, you’ll need a strategy for posting updates as frequently as you can with interesting content. Five Ways Facebook Will Get You Fired More than half of all employers monitor your computer activities. Find out the most important ways to protect your online reputation and keep your job in this helpful eBook. www.allfacebook.com/2009/08/how-to-create-a-landing-tabthat-converts-new-visitors-into-fans/ www.buzzmarketingfortech.blogspot.com/2009/06/5-tips-foroptimizing-your-facebook.html www.aboutfacedigital.com/blog/2009/08/18/facebook-can-getyou-fired/ www.it-ebooks.info
Appendix A: Web Links for Facebook Marketing 261 Facebook Applications Tracking Facebook developers and marketers alike can now pay close attention to which applications are catching on, thanks to Adonomics. This Web site charts the top performing Facebook applications across several categories (see Figure A-3). www.adonomics.com Figure A-3: Track Facebook applications and see how they rank per number of monthly users. Samepoint Social Media Search Find out what people are saying about a company, a product, or even you. Samepoint searches the social Web, including Facebook, Twitter, Digg, YouTube, and many more, to bring back relevant results about social network conversations.You can even search by social media type (that is, just video sites) and create RSS Feeds that continuously update the information on your Page as new content is found (see Figure A-4). www.samepoint.com www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Page 285 and 286: Appendix B Protecting Your Identity
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Page 299 and 300: Index 281 SlideShare, 73, 252 Socia
Page 301 and 302: Index 283 Discussions tab, 58, 66-6
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Page 305 and 306: Index 287 My Del.icio.us applicatio
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Page 309 and 310: Index 291 bulletin boards, 264 for
Page 311 and 312: Index 293 • U • updates, status
Page 313 and 314: Business/Accounting & Bookkeeping B
Page 315: Internet Marketing/Social Media Con
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