Transact XML See the Query String Parameters link on this topic page for more information on parameter names and values. If you plan to have all text dynamically placed in the XML CDATA section, the CDATA section with the tracking hyperlink should appear as follows: HotelBrand_Link Web site. ]]> 56 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.
Transact XML Link C: Hyperlink to a Web site using with a personalized offer number and Engage tracking. Personalizing links with unique data, such as unique special offer codes and account numbers requires the use of a query string, and possibly additional personalization tags with corresponding values and tag substitutions. By embedding the URL query string for the destination Web site with parameters, you can insert special offer codes automatically in forms at the site, and tracking can be done on the Web site to determine the effectiveness of advertising and clickthroughs. Engage parameters appear in the query string for easy correlation with Engage information. You can insert data-embedded query strings as a complete string or you can use personalization tags to complete the string. See the example below to view how to use personalization tags to construct the message and complete the query string. Note: the following message and code is an example of a standardized entertainment promotional message and hyperlink that you can place in each Transaction Response email. It is customizable so you can insert different sponsor names into the message with different URLs and different promotional codes that appear in the message and the query string. Engage can track clickthroughs showing how many clicks each sponsor received. Personalization Example This example shows the brand name, tracked hyperlink, and promotional code to substitute using fields and XML tags (Brand, code, Promo1 with query string code) in the Template text. Example 1 – Contact View (Email Message) Example 2 – Mailing Template 57 www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.
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