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Transact XML<br />
Element: TAG_NAME Usage: Required Sequence: after PERSONALIZATION<br />
Description: Specifies the name of the personalization string used in the body of the mailing template<br />
for the mailing.<br />
Element type: Complex,<br />
Elements<br />
Datatype: string Default Value: N/A Limit: 255 characters<br />
Values: tag name of the corresponding field (tag) in the Template.<br />
Occurrence indicators<br />
Attributes<br />
None<br />
None<br />
Notes:<br />
• TAG_NAME elements can appear in any order; they are not sequenced. The order does not<br />
have to match the order presented in SAVE_COLUMNS nor that in Engage.<br />
• The XML formatting has to be exact. XML tags and fields in Engage can be in lowercase,<br />
uppercase, or mixed case, but tags must exactly match the fields used in Engage. Booleans<br />
(true, false) must be in lowercase.<br />
Example: FLT_1_TRIP_TITLE<br />
76<br />
www.silverpop.com 1-866-SILVPOP (745-8767) © 2012 Silverpop Systems Inc. All rights reserved.
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