Business Chief USA July 2019

GEODIS
“When you adapt, you’re
already a follower. We don’t
want to be followers; we
want to be the leaders”
—
Phillipe Mahler,
CPO, GEODIS
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to ask ourselves what we can do with
this current machine and how we can
implement new technology that will
enhance what we already have,” explains
Mahler. “We have to establish an
immediate need and ask ourselves that
if we use this technology, will it bring us
value today, tomorrow or in the future?
It’s important to think about where we
want to be in two years’ time and
understand how what we’re doing now
will fit into that. When you have an
immediate value, you have future
potential value and, based on these two
results, we’ll then make a decision whether
we want to adopt this technology.”
GEODIS has been recognised as
a ‘Leader’ by information technology
research and advisory firm Gartner in
its May 2018 Magic Quadrant for Third-
Party Logistics (3PL) worldwide, which
evaluates third-party logistics providers’
ability to be a preferred global provider.
With the company conducting business
in the US, India and Haiti, technology has
enabled each individual team to communicate
immediately and has allowed daily
operations to be sped up significantly.