Business Chief USA July 2019

CASHCO FINANCIAL
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for staff on how Cashco employees
behave and treat each other. “We work
hard to make sure these are living,
breathing values embodied throughout
the organization,” says Wilson. “The
organization moves quickly, and we
have a big job to do. If we don’t have
clear expectations of ourselves and
the people around us, it’s very hard
to do what we do every day.”
Over the last 5 years Cashco
introduced a decision engine that takes
all the data feed into it and works to
make better predictions on client’s
likelihood of honoring their financial
commitment to them. “At the time, it was
transformational for our business, today
it means we can make better decisions
on affordability and support our clients
need in order to help them maintain a
positive relationship with their money.”
That technology now needs to be
monitored and adjusted continuously
to ensure that, first, clients keep moving
along their credit journey, and second,
that Cashco builds a sustainable
business that can be around for many
years serving the underserved and
underbanked. This technology is heavily
based on artificial intelligence/machine
JULY 2019