Business Chief USA July 2019

Employees are much more engaged
and satisfied when given the opportunity
to perform impactful work. This will
result in a stronger feeling of fulfilment
and purpose amongst employees and
essentially enhance a positive impact
in the workplace. Studies have shown
how corporate social responsibility has
been highlighted as one of the key most
important drivers of employee engagement,
and engaged employees are
effective workers and drive results.
Weak outreach efforts to the community
should no longer be acceptable
and are not measurable against an
embedded, well-implemented social
impact strategy, focusing on the dayto-day
contributions towards community
engagement as opposed to the occasional
donation or charitable event.
Scaling up social impact needs to be
a multi-sector process. Effective crosssector
collaboration will enable new
techniques and approaches to be
deployed to achieve better social
outcomes. The combination of public,
private and social sector collaboration
can address complex social challenges
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EXECUTIVE PROFILE
Natasha Mudhar
Natasha Mudhar is an international communicator and
director working on some of the most socially relevant
global campaigns. She is also Global CEO of Sterling
Media, the multi-disciplinary, international business
consultancy with a robust communications backbone,
established in 1995. Representing SMEs, FTSE 100
companies including billion-dollar hedge funds,
as well as disruptors, innovators and high-profile
celebrities, Mudhar’s insight and global understanding
in the realm of business, brand development, market
growth and entry strategies has assisted major players
in aligning their vision with their business strategies.
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