Business Chief USA July 2019

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ensuring that everything on your
application is correct.”
The competition is whittled down
until three finalists remain. “Once we
became a finalist, it’s a Shark Tank
style competition and the final three go
on stage,” explains Nazari. “They pitch
their ideas to the judges with 500
people watching in the audience. It’s
fair to say it’s a high-pressured event,
and the stakes were really high, but
after we were announced as the
winner, we all felt a massive relief and
were incredibly satisfied.”
Having impressed the judges with its
dynamic simulator, IDEAS, the tool is
now enabling operations across the
sector to reduce risk and experience
considerable cost savings. The
software is considered the leading
dynamic simulator for oil sands
operations in the north of Canada
and for hard rock mining operations
worldwide. Gooch explains how
his company is utilising Digital Twin
software. “The first physical model is
like a software wrapper for all of the
engineering equations that we know
define each piece of equipment,” he
says. “For example, if we have a pipe,
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