Business Chief USA July 2019

should evolve to fulfillment chains, which
can serve multiple channels profitably.
The first step to maximising profitability
is to get a clear picture of order costs
incurred in every channel. This is a complex
problem with multiple, co-dependent
factors. It gets complex because
the costs need to be predicted to ensure
an enterprise has a profitable order
fulfillment scenario. The analysis of the
cost structure and visibility to them is
the first step to maximise profitability
for supply chains.
What are the challenges that enterprises
face as they move to digitise
their supply chain, and what are
a few best practices to overcome
these challenges?
The main challenge is that due to the
changing nature of modern consumer
supply and demand, supply chains need
to get increasingly more agile and more
in tune with short-term planning. Even
traditional industries need to stay abreast
of quickly developing consumer trends
and desires. For example, food and
groceries are a traditional and staple
category. However, today, there are
trends in food that pop up quickly, giving
traditional consumer buying behavior
a very short-term strength. Many categories
overall are moving towards the
shorter-term life cycles, and enterprises
need to move to reflect that as well,
and become leaner and more agile.
How does having better data strategy
create greater supply chain efficiency?
So much of demand is influenced by
what consumers are seeing online - you
essentially can predict what consumers
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