Business Chief USA August 2020

DENTSU AEGIS NETWORK
Max Cheprasov, Chief Automation
Officer, explains why developing
an AI and automation strategy
is essential to modern enterprises’
future
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D
entsu Aegis Network prides itself on being
a company with a talent for innovativethinking
and being thoroughly in-tune with
the technological zeitgeist. When we last spoke with
the global marketing group which operates in over
145 countries, we learned how a highly client-centric
approach was defining its mission to introduce
digital transformation and lay the foundations for a
next-gen way of operating. Despite the discussion
occurring at the height of the COVID-19 pandemic,
Dentsu Aegis demonstrated the confidence and
optimism that only great teams guided by visionary
leadership can achieve under such duress. Now, we
revisit the company to explore one of the prevailing
tech trends in modern business: artificial intelligence
(AI) and automation.
Having spent six years (2011 to 2017) as Senior VP
and Head of Operations and Technology at iProspect
– a wholly-owned subsidiary of Dentsu Aegis – Max
Cheprasov took on the role of Chief Automation
Officer for Dentsu Aegis Americas in November 2017.
Considering himself a “digital native”, Cheprasov says
that his transition into the role was a natural one and
AUGUST 2020