Business Chief USA August 2020

DENTSU AEGIS NETWORK
20
Of course, this aim would be very difficult
without a suitably agile workforce
behind the scenes at Dentsu Aegis,
and this is exactly what Cheprasov
says the company has. “I think we have
a unique workplace culture. One word
to describe everybody in the business,
across 65,000 professionals, is that
we’re ‘entrepreneurial’ by the nature of
how we’ve grown.” Having expanded
rapidly over the last five years due
to a fast-paced M&A (mergers and
acquisitions) strategy, the company
has continually rejuvenated itself by
incorporating the trend-setting new
ideas of the startups and other firms
it has acquired. “We operate without
borders and limitations as one enterprise
across 145 countries, where highly
collaborative teams of highly intelligent,
optimistic and passionate people are
working together and willing to take
calculated risks to achieve impressive
results for Dentsu Aegis and our
clients,” he continues. Indeed, with over
150 acquisitions made and a growing
capacity for innovation, talent and scale,
Cheprasov’s observation that “there’s
AUGUST 2020