Business Chief USA August 2020

COLOTRAQ
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Far from it, he soon realized: “When
it comes to the whole as-a-service
concept, where does the rubber meet
the road? It’s in the data center!” For
COLOTRAQ, the effect has been that
the lower value, high churn business
did reduce as small business clients
moved to the cloud, but that was good
news. Its biggest market is now among
mid-market to large enterprises as well
as the providers of services over IP, such
as VoIP, UCaaS, IaaS and a host of services
driven by technologies like IoT or
blockchain. Large enterprises do tend to
favor a hybrid approach: good news for
COLOTRAQ, which is uniquely placed to
help them navigate these waters.
For 21 years COLOTRAQ has been
pitching digital transformation, virtualization
and outsourcing. Suddenly the
arrival of a global pandemic has meant
that instead of a phased introduction,
corporations are faced with an
urgent need to move to a distributed
workforce and off-prem systems as
an immediate survival strategy. As an
example, he cites telecoms: “You’d be
surprised at the number of organizations
that still retain PBX systems: we
are seeing an unprecedented take-up
of UCaaS.” For 10 years COLOTRAQ
has maintained its core systems
including its DCITRAQ platform in the
cloud so it experienced no disruption
whatever when lockdown came in.
Many businesses were totally
unprepared for the pandemic. One of
COLOTRAQ’s biggest projects currently
involves digitizing a large law
firm’s entire caseload and building
an enterprise portal enabling them
to virtualize all the complex information
that litigation requires, work on
the case and present it at a Zoom
AUGUST 2020