Setorial Panorama of Brazilian Culture - 2011|2012

Vera da Cunha Pasqualin
Holding an undergraduate degree from 1996 in Social Communication with Emphasis
in Propaganda and Marketing by ESPM, Escola Superior de Propaganda e Marketing, of
São Paulo. She completed her training in the areas of culture and social actions, highlighting
the courses of Analysis of Economic Results of Social Projects in 2009, by Fundação Itaú
Social and in Statistics and Cultural Indicators, in 2010, by the Ministry of Culture of Spain.
With more than 17 years of experience, she has worked in Brazil, Spain and the United States
with marketing, business development and project planning and management. In 2003, she
founded Socioetal Cultura & Sociedade, a company specialized in planning and management
of cultural and social projects. She is an Administrator and Founder of Associação Mestres da
Obra, which promotes art workshops at construction sites. Experienced in certification
processes in mechanisms to foster culture and public notices.
Dalva Soares Bolognini
Bachelor in Social Communication with specialization in Advertising and Publicity by
Escola Superior de Propaganda e Marketing - ESPM; graduated in Brazilian Folklore
by Escola de Folclore; postgraduate in Museology from Museu de Arqueologia e
Etnologia – MAE-USP. She is a managing partner of Raízes Cultura Brasileira.
She developed the Caixa-brinde Toga project, Cultura Brasileira para a Indústria de
Papéis de Arte José Tscherkassky S.A. series; and also coordinated the contents of
the commemorative book of the company's fiftieth anniversary, Embalagem Arte e
Técnica de um Povo – Um estudo da embalagem brasileira. Organized the historical
documentation of the Department of Public Relations of General Motors Brazil and
the Historical Documentation of Associação Nacional dos Fabricantes de Veículos
Automotores - ANFAVEA. She is a member of Associação de Preservação do
Cambuci e Vila Deodoro and co-author of the sociocultural project Para Amar é
Preciso Conhecer of Rede Social do Cambuci e região – REDESC.
She has published the following works:
A Vida Nossa de Cada Dia – relatório do folclore do dia-a-dia. Edição Escola de
Folclore, série Depoimentos, 1983.
A Arte de Embalar – in Um Olhar sobre o Design Brasileiro – Joice Joppert Leal (org)
Objeto Brasil/Instituto Uniemp, São Paulo, 2002.
A Simbologia da Morte através dos Símbolos, in Mrtyukala – Hora da Morte. Maria
Helena de Bastos Freire (org), São Paulo, 2003.
Duas no Espelho – um diário sobre o envelhecimento. Editora Biblioteca 24x7, São
Paulo, 2009.
O Ponto do Doce – Açúcar: o olhar e o método de Gilberto Freyre. Um roteiro inspirado
e ampliado sobre o Brasil. Editora Biblioteca 24x7, São Paulo, 2010.
Qualification
Kassìa Cáricol
Press agent and Public Relations professional at Agência Tudo, Grupo abc. With
10 years of experience in Corporate Communication, she served clients such as Editora
Globo and the Italian coffee roaster illycaffè. Graduated in journalism from Universidade
Anhembi Morumbi, she was responsible for the communication coordination of the 2nd
National Youth Conference, organized by the Secretariat of Sports, Leisure and Youth of
the Government of the State of São Paulo and by the editorial team of the project A Música
na Escola.
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