Setorial Panorama of Brazilian Culture - 2011|2012

Information and knowledge gain prominent importance and, as Ana Carla points out in
Economia Criativa e Desenvolvimento Sustentável, tendencies that signal the appreciation of
human creativity in the economic process, such as "the outset of the knowledge economy, the
expansion of economic growth representativeness of cultural industries and their circulation in
digital media, the greater availability of leisure time in developed countries, the intensification
of globalization, the parallel decline of some of the traditional locomotives of the economy, and
the promotion of cross-cultural view" arise.
The Creative Economy Report 2010 - Creative economy: The feasible development
option is the second UNCTAD report, which presents the United Nations perspectives on the
subject. In relation to the study published in 2008, many new features reflect a new reality. As
central information for its understanding, it presents the recession that the world economy faced
in 2008-2009, considered the most severe in 70 years. This crisis, according to UNCTAD's
assessment, pointed to the limitations of existing economic policies, generating the need for
deep economic and financial reforms, which resulted in the creation of new development
strategies and a better balance between market, government and civil society.
As Ana Carla explains in the same book Economia Criativa e Desenvolvimento
Sustentável, "a production that values singularity, the symbolic and what is intangible: creativity.
These are the three pillars of creative economy. Although this concept has been widely discussed,
defining it is a process in the making because it involves different cultural, economic and social
contexts."
According to UNCTAD, creative industries are all cycles that encompass the creation,
production and distribution of products and services that use knowledge, creativity and the
intellectual asset as main productive resources; which are a set of knowledge-based activities,
but not limited to the arts, potentially revenue-generating trade and intellectual property rights;
those that comprise tangible products and intangible intellectual or artistic services with creative
content, economic value and market-oriented; are those at the crossroads of the craftsperson,
the services and the industrial sectors; and, finally, those that constitute a new and dynamic
sector in world trade.
The emphasis on creative industries comes from understanding the information age, as
explained by sociologist Manuel Castells, who establishes creativity and knowledge as the
driving force for social and economic development. The creative industries also suggest the
need to understand an economic perspective based mainly on the symbolic good. For some
authors, the creative industry comprises the cultural industry in its activities; for others, the concepts
are synonymous.
Conceptual map
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