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Setorial Panorama of Brazilian Culture - 2011|2012

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Symbolic goods are understood as commodities that

carry, in addition to market value, a certain symbolic value. Its

nature is understood from two realities: that of the market and

that of culture, which associates a meaningful value with a

particular commodity, a representation; is the category of

goods that gains distinction from the moment it becomes a sign,

when it comes to represent a greater meaning than only the

material good itself.

This understanding is at the heart of the recent worldwide

discussion of what has been called creative economy.

Culture has crossed a path that hinders the understanding of its function

as an end; to the improvement of social conditions - whether as seen in the understandings

of the United Nations Educational, Scientific and Cultural Organization (UNESCO) -

whether as an attribute of economic development - as the United Nations Conference on

Trade and Development (UNCTAD) proposes in its reports on the creative economy.

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Conceptual map

If the modernity begun by the Industrial Revolution, as Eagleton suggests, understood

the difference between cultures, locality, imagination and cultural identity, "as obstacles to

a policy of emancipation," in the post-modern world, a world of information technology, of

border structures, these same conceptual structures are, to present culture, a politically

relevant force.

David Harvey, a professor and geographer oriented to understanding urban

problems today, argues that the post-modern can be taken into account to mean a

decentralized and diversified stage in the development of the market place; that these new

times present a re-signification in the concepts of time and space, which substantially alters

the concepts of culture hitherto formulated.

Pedro Bendassoli, a psychologist specialized in work and culture, and the engineer

specialized in business administration and researcher of the creative industries, Thomaz

Wood Jr., suggest in their article Indústrias criativas e a “Virada Cultural” that in the new

economic and social view provided by the economy of the symbolic, "culture appears on

a new border: culture is the individual and collective production of meanings - the term

which, it seems, is renaming the new sensitivity to culture is that of creative industries."

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