22.12.2012 Views

DIN EN 16001: Energy Management Systems in Practice - adelphi

DIN EN 16001: Energy Management Systems in Practice - adelphi

DIN EN 16001: Energy Management Systems in Practice - adelphi

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

External communication<br />

Receiv<strong>in</strong>g the certificate signifies to your employees,<br />

bus<strong>in</strong>ess partners, clients and the wider public that<br />

you have successfully implemented an EnMS. To communicate<br />

this, you have various options of <strong>in</strong>ternal<br />

and external communication tools available. Thus, you<br />

can, for example, <strong>in</strong>clude your EnMS <strong>in</strong> the annual or<br />

Tip<br />

It is important to follow the <strong>DIN</strong>/ISO/C<strong>EN</strong> standardisations<br />

for any k<strong>in</strong>d of external communication to<br />

prevent false statements.<br />

In the past, there have been <strong>in</strong>stances<br />

<strong>in</strong> which companies have used logos of<br />

standardisation organisations like <strong>DIN</strong>,<br />

C<strong>EN</strong> or ISO. These logos are, however,<br />

registered as trademarks and are thus<br />

protected. Therefore, be careful not to<br />

use any such logos.<br />

Pay particular attention to describ<strong>in</strong>g your certification<br />

correctly. If you have implemented an EnMS <strong>in</strong> your<br />

company and received the relevant certification, then<br />

you are certified accord<strong>in</strong>g to <strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009. Expressions<br />

like “certified accord<strong>in</strong>g to <strong>DIN</strong> <strong>EN</strong>” or “<strong>DIN</strong><br />

<strong>EN</strong> <strong>16001</strong> certified” are not precise. You should also be<br />

careful about the use of the terms certified, registered<br />

susta<strong>in</strong>ability reports. It is further recommended to<br />

def<strong>in</strong>e target groups, discuss communication media<br />

(like newsletters, professional journals, events, company<br />

website etc.) and to develop correspond<strong>in</strong>g<br />

market<strong>in</strong>g strategies.<br />

A separate menu item on “energy” or “energy management” on your hompage can<br />

contribute towards underl<strong>in</strong><strong>in</strong>g the importance of the topic for your company.<br />

Literature tip<br />

and accredited. “<strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009 certified” and<br />

“<strong>DIN</strong> <strong>EN</strong> <strong>16001</strong> registered” can be used as synonyms.<br />

However, the use of “<strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009 accredited”<br />

is false.<br />

The misconception that <strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009 is a<br />

product standard should be prevented. The standard<br />

does not refer to a product of your company but to<br />

processes that affect the energy efficiency and energy<br />

consumption of your company.<br />

Accord<strong>in</strong>g to <strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009, external communication<br />

is not obligatory follow<strong>in</strong>g a certification but<br />

rema<strong>in</strong>s the decision of each company. If a company<br />

decides aga<strong>in</strong>st external communication, it should be<br />

able to give reasons for this decision. It is generally<br />

recommended that you use external communication<br />

as an opportunity to highlight the credibility of your<br />

company’s energy policy.<br />

References to “Good <strong>Practice</strong>“ <strong>in</strong> the communication of the certification can be found<br />

<strong>in</strong> the guidebook from ISO, Genf:<br />

ISO 2005: Publicis<strong>in</strong>g your ISO 9001:2000 or ISO 14001:2004 certification.<br />

Free download at http://www.iso.org/iso/publiciz<strong>in</strong>g2005-en.pdf<br />

<strong>DIN</strong> <strong>EN</strong> ISO 9001:2008 and <strong>DIN</strong> <strong>EN</strong> ISO 14001:2004 can easily be ordered onl<strong>in</strong>e from<br />

the Beuth-Verlag website (http://www.beuth.de).<br />

69

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!