DIN EN 16001: Energy Management Systems in Practice - adelphi
DIN EN 16001: Energy Management Systems in Practice - adelphi
DIN EN 16001: Energy Management Systems in Practice - adelphi
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External communication<br />
Receiv<strong>in</strong>g the certificate signifies to your employees,<br />
bus<strong>in</strong>ess partners, clients and the wider public that<br />
you have successfully implemented an EnMS. To communicate<br />
this, you have various options of <strong>in</strong>ternal<br />
and external communication tools available. Thus, you<br />
can, for example, <strong>in</strong>clude your EnMS <strong>in</strong> the annual or<br />
Tip<br />
It is important to follow the <strong>DIN</strong>/ISO/C<strong>EN</strong> standardisations<br />
for any k<strong>in</strong>d of external communication to<br />
prevent false statements.<br />
In the past, there have been <strong>in</strong>stances<br />
<strong>in</strong> which companies have used logos of<br />
standardisation organisations like <strong>DIN</strong>,<br />
C<strong>EN</strong> or ISO. These logos are, however,<br />
registered as trademarks and are thus<br />
protected. Therefore, be careful not to<br />
use any such logos.<br />
Pay particular attention to describ<strong>in</strong>g your certification<br />
correctly. If you have implemented an EnMS <strong>in</strong> your<br />
company and received the relevant certification, then<br />
you are certified accord<strong>in</strong>g to <strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009. Expressions<br />
like “certified accord<strong>in</strong>g to <strong>DIN</strong> <strong>EN</strong>” or “<strong>DIN</strong><br />
<strong>EN</strong> <strong>16001</strong> certified” are not precise. You should also be<br />
careful about the use of the terms certified, registered<br />
susta<strong>in</strong>ability reports. It is further recommended to<br />
def<strong>in</strong>e target groups, discuss communication media<br />
(like newsletters, professional journals, events, company<br />
website etc.) and to develop correspond<strong>in</strong>g<br />
market<strong>in</strong>g strategies.<br />
A separate menu item on “energy” or “energy management” on your hompage can<br />
contribute towards underl<strong>in</strong><strong>in</strong>g the importance of the topic for your company.<br />
Literature tip<br />
and accredited. “<strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009 certified” and<br />
“<strong>DIN</strong> <strong>EN</strong> <strong>16001</strong> registered” can be used as synonyms.<br />
However, the use of “<strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009 accredited”<br />
is false.<br />
The misconception that <strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009 is a<br />
product standard should be prevented. The standard<br />
does not refer to a product of your company but to<br />
processes that affect the energy efficiency and energy<br />
consumption of your company.<br />
Accord<strong>in</strong>g to <strong>DIN</strong> <strong>EN</strong> <strong>16001</strong>:2009, external communication<br />
is not obligatory follow<strong>in</strong>g a certification but<br />
rema<strong>in</strong>s the decision of each company. If a company<br />
decides aga<strong>in</strong>st external communication, it should be<br />
able to give reasons for this decision. It is generally<br />
recommended that you use external communication<br />
as an opportunity to highlight the credibility of your<br />
company’s energy policy.<br />
References to “Good <strong>Practice</strong>“ <strong>in</strong> the communication of the certification can be found<br />
<strong>in</strong> the guidebook from ISO, Genf:<br />
ISO 2005: Publicis<strong>in</strong>g your ISO 9001:2000 or ISO 14001:2004 certification.<br />
Free download at http://www.iso.org/iso/publiciz<strong>in</strong>g2005-en.pdf<br />
<strong>DIN</strong> <strong>EN</strong> ISO 9001:2008 and <strong>DIN</strong> <strong>EN</strong> ISO 14001:2004 can easily be ordered onl<strong>in</strong>e from<br />
the Beuth-Verlag website (http://www.beuth.de).<br />
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