MIPIM 2019 (24.1 MB)

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Investing in Austria E-Commerce Austria 2018 The "E-Commerce Study Austria 2018: Home Shopping Consumer Behavior " by the Austrian Trade Association and the "Mail Order and E-Commerce" platform in cooperation with the Austrian Institute for SME Research shows a 2 percent increase in the number of buyers for 2018 and a 4 percent increase in expenditure in home shopping (classic mail order + e-commerce), a change in purchasing behavior and a massive increase of 20 percent in smartphone shopping. According to the study, almost five million Austrians made home shopping purchases locally and abroad during the 2018 analysis period, spending a total of around 7.9 billion Euros. This corresponds to more than one-tenth of retail-relevant consumer spending. The top product groups are clothing (1.8 billion Euros), electrical appliances (1.1 billion Euros) and books (0.7 billion Euros). Online shopping is growing dynamically, as does outflow abroad More than 90 percent of home shopping spending is already done online (7.2 billion Euros), which corresponds to an increase of 6 percent over the same period last year. However, 57 percent of consumers now buy from foreign online merchants, and loyalty to domestic providers continues to decline. Spending in the traditional mail order business has also declined, with a minus of 12 percent or 100 million Euros. Smartphone Shopping & Voice Commerce on the advance The dynamics of online shopping are even surpassed by the boom in smartphone shopping. A quarter of Austria already buys on the Internet using the smartphone, spending currently stands at 640 million Euros. The megatrend Voice Commerce has just began in Austria. Nevertheless: 3 percent or 200,000 Austrians already use Internet-based personal assistants such as Amazon Echo or Google Home, and 0.2 percent have already made purchases using them. E-Commerce Study Austria 2018 | Home Shopping Consumer Behavior HOME SHOPPING • Mail Order • Internet Retail • Internet via Smartphone +100,000 = 2 % 5.0 million Home Shoppers = 67 % of Austrians (from age 15) +300 million Euros = 4 % 7.9 billion Euros spent shopping locally & abroad 11 % of total, retail-relevant consumer spending ONLINE SHOPPING • Internet Retail • Internet via Smartphone +200,000 = 5 % 4.3 million Online Shoppersr = 57 % of Austrians (from age 15) +400 million Euros = 6 % 7.2 billion Euros spent shopping at home or abroad 10 % of total, retail-relevant consumer spending SMARTPHONE SHOPPING • Internet via Smartphone +300,000 = 20 % 1.8 million Smartphone Shoppers = 24 % of Austrians (from age 15) +110 million Euros = 20 % 640 million Euro spent shopping at home or abroad 1 % of total, retail-relevant consumer spending 38 ImmoFokus
AIRPORTCITY VIENNA: GET ON BOARD. Everything you and your employees need is located in one place: AIRPORTCITY VIENNA. It’s that simple. ILLUSTRATED BY MERCEDES GEISSBERGER VISIT US AT MIPIM IN CANNES, MARCH 12-15, 2019, RIVIERA HALL, BOOTH R7.E2 THIS IS WHAT AIRPORTCITY FEELS LIKE. CONTACT US: +43 1 7007-7007, info@airport-city.at, www.airport-city.at MIPIM 2019 39
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