MIPIM 2019 (24.1 MB)

Positions & Options
The digitization of the real estate industry is already a reality and we are in the middle of fundamental
change. Artificial intelligence and smart buildings are concepts that are playing an increasingly
important role in the elevator industry. On the one hand, there is demand to connect existing systems
and creating added value for customers and users by means of data analysis tools, by further
increasing the comfort, safety and availability of our systems. On the other hand, new technologies
allow the development of tools and concepts that were previously unreasonable or simply impossible.
Smart building access, smartphone operation, digital blackboard, re a few concepts that come
to mind. However, what we should not lose sight of are the needs of the user. We have to give them
the chance to see the benefits of new technologies and not to overload them with complicated processes.
In the long run, however, I'm convinced that everything that makes life easier will prevail.
The economic drivers are intact and there continued investor interest in real estate. Despite these
stable conditions for the Austrian real estate market, this cycle will also come to an end at some
point. Regardless of the level of interest rates or the current high, we are pondering the question of
how the needs of property users are evolving. How do we live and work, how do we shop and how
do we organise our leisure time tomorrow? These questions are what drives us as a manufacturer
and defines our offers for new construction and modernization.
2
Gernot Schöbitz,
KONE
Only technologies that yield significant benefits and are easy to use will prevail in the long term. For
example, we have been using Virtual and Augmented Reality for a while in order to present projects
to interested parties even before the start of construction or in the shell construction phase. The
possibilities are manifold, from planning to management and trading we still have a lot of digital
potential. However, the protection of personal rights – think GDPR – is a limiting factor that can not
yet be fully assessed.
Andreas Quint,
CA Real Estate
2
We do not expect a decline of the good market situation in Central and Eastern Europe any time
soon. Our existing portfolio is fully let, demand and price levels are high to stable. We see no signs
of a cycle change, rather the beginning of stabilization at a high level.
Currently, numerous digitization trends are gathering strength. Which of these prevail only time will
tell. However, one thing is already clear: Living no longer stops at the front door of the apartment
and one's own four walls. The digital network of the object, property management, residents and
the neighbourhood will be an integral part of our business in the future. The digital infrastructure of
a particular borough will also play a decisive role in the creation of the 'living experience'. Innovative
apps - such as "puck. - invite the good spirit into the house "- will significantly advance digitization.
An end to the real estate cycle is certainly not on the horizon, due to the high demand, which in turn
is caused by a lack of investment opportunities in other resilient asset classes, and continuing low
interest rates. It is expected that at this level, we will essentially see a sideways market movement
over the next few years. In particular, the economic conditions, the unforeseeable consequences of
BREXIT, the protectionist customs and foreign policy of Donald Trump and the associated need for
secure investment forms, will ensure that demand in all major real estate asset classes continues
to be buoyant.
2
Daniel Jelitzka,
JP Real Estate
50 ImmoFokus