MIPIM 2019 (24.1 MB)

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Positions & Options Within the real estate industry longevity is a key feature as opposed to the digital world, which is rather short-term or fast-moving. In order to unite these two worlds in a meaningful way, it is necessary to carefully evaluate which technology can be used to an advantage and to keep an eye on future prospects. In general, the real estate industry can not escape the digitization trend. For example, virtual reality is playing an increasingly important role in commercial realisation as the topic of Big Data in the asset management of retail space. There is no one singular real estate cycle. You always have to look at every single market - even within a region or country - and every asset class separately. Overall, we are currently experiencing a boom in several markets and there are some indicators that suggest this will continue for a while. The real estate markets are booming, interest rates are still at a very low level and there is a lot of money in the markets. For the real estate industry these are very good conditions. Some markets have already become too expensive for us to acquire properties there, but with the right know-how and corresponding market expertise you can still find real estate with the potential for increased value. 2 Ernst Vejdovszky, S IMMO The digitization of the real estate industry will intensify massively in the coming years. In the further development and marketing of the AirportCity Vienna, we already use Virtual Reality in order to provide our customers with a realistic impression of the Office Park 4 under construction at an early stage. But augmented reality will also play a major role in the usage pattern of our tenants as well as passengers in the coming years. Wolfgang Scheibenpflug, Vienna International Airport 2 We are clearly in a late-stage economic phase, with factors such as central bank interest rate policy and political developments playing a key role and consequently requiring intense scrutiny. The big challenges of the coming years will be blockchain and how we deal with the ever larger amounts of data that are being evaluated and processed. Especially in the area of property management, the requirements and possibilities are increase exponentially. All technical systems, machines, entire buildings and their users will probably be connected, communicate and interact with each other in the future. Virtual and augmented reality are also developing rapidly. Potential users can see and understand things in the real estate construction phase without actually being there. Artificial intelligence also allows chat bots to serve customers faster and more efficiently around the clock. All in all, there is great technological momentum which will change dimensions in the years to come. The decline in real estate yields, especially in the last two years, is motivating many market participants to keep a close eye on the continuous development of both prices and yields. None of us have found a definite answer to this question, but if you look at the causes for the strong demand, like interest rates, high liquidity, new investors from exotic countries, etc., then the next 18 months – at least – will not bring any real change to the market. Our perceptions among customers also suggest that there will be no significant trend reversal in the medium term. 2 Michael Ehlmaier, EHL 48 ImmoFokus
While virtual reality and augmented reality provide positive support for object presentations, but I don't see the disruptive potential as much as with big data and blockchain. Big data has been used by many professionals in the branch for a long time and has already changed some of the processes that are customary on the market. When it comes to blockchain the industry as a whole is only just beginning and there is no doubt that first movers have a great opportunity not only to sustainably change the market but above all to play a decisive role in shaping it. Richard Lemon, Danube Property Consulting 2 It’s been 5 to 12 for over for two minutes and until the clock strikes 12, developers in particular still have time to bring their sheep in out of the rain. The increase in the key interest rate is coming noticeably closer and in the medium term, a level will be reached that will change the investment behavior of institutional investors and thus also be of great relevance for the real estate market. Virtual Reality, Augmented Reality and BigData have been defining features for customers and service providers in the real estate industry in recent years and have already fundamentally changed our business. Virtually complete smartphones coverage and the upcoming 5G standard will further increase the pace of change! Let us cross the bridge when we get there! We seem to have been at the eleventh hour for a couple of years now and will continue to be there for a few more, depending on the sector in question. Stable and, in international comparison, conservative markets such as Vienna still show no overvaluation and therefore no potential for correction. Price development is, however, slowing down and excess supply is limited to certain market segments. 2 Otto Eugen Otto Real Estate Join us at MIPIM, Cannes, 12.–15.3.2019, stand R7.E2 www.erstegroup.com We believe. We realize. Eiffel Palace, Budapest Landmark building in CBD Budapest, designed by Gustave Eiffel and fully redeveloped into a state of the art A class office building, rentable area: ca. 15,300 m 2 , fully let. Acquired by DEREIF SICAV-FIS, a DEVK Group fund – financed by Erste Group. Commercial Real Estate Finance – Your Banking Partner for Central Europe. Time to believe. Time to invest. MIPIM 2019 49 © Horizon Development Kft
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Page 5 and 6: Grounded perspectives “When takin
Page 7 and 8: 34 E-COMMERCE HAS ARRIVED XX Hkjash
Page 9 and 10: See more of life With innovative fo
Page 11 and 12: Fotos: Michael Hetzmannseder MIPIM
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Page 19 and 20: IMPRESSUM cialist stores with 2,000
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Page 39 and 40: AIRPORTCITY VIENNA: GET ON BOARD. E
Page 41 and 42: MILLENIUM CITY and booming tourism,
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