MIPIM 2019 (24.1 MB)

The use of virtual and augmented reality in the real estate industry is only just beginning. But it has
great potential, especially in the planning and viewing of properties. The change can be seen in the
large number of start-ups offering new technical solutions and innovative business models.
Prices on the real estate market have risen rapidly. The fear of a bubble is largely unfounded, as
there is a high level of equity investment. The boom will continue in attractive cities, although at a
slower pace than before. Investors should therefore become more selective in 2019.
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Markus Arnold,
Arnold Real Estate
Societal change and new technologies are, naturally, having a massive impact on the real estate
industry. Digitization is taking place in almost all areas of life, and we are currently intensively
involved in product development. The topic of digital buildings is becoming more and more important
- from the digital twin from the point of view of BIM, to the use of buildings in terms of a fully
digitalised building, especially in the commercial sector. Virtual Reality and Augmented Reality will
soon be indispensable in sales terms.
Walter Hammertinger,
IC Development
2
The high rate of innovation that currently exists in various economic markets means that other
asset classes are rapidly leading to a new upturn in the real estate industry. There are currently
no sustainable signs, neither in the interest rate nor in the demand market, that indicate an end
of the cycle.
Join us at
MIPIM, Cannes,
12.–15.3.2019,
stand R7.E2
www.erstegroup.com
We believe.
We enable.
City Center one,
Zagreb
Two large shopping centres in Zagreb, “City Center
one East” and “City Center one West”. Leasable area
of more than 95,000 m², fully let. Acquired by a joint
venture between Hystead Limited (90%) and CC Real
(10%) – financed by Erste Group.
Commercial Real Estate Finance –
Your Banking Partner for Central Europe.
Time to believe. Time to invest.
MIPIM 2019
53