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october 2012 - TOJET the Turkish online journal of educational ...

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TOJEET:<br />

The <strong>Turkish</strong> Online Journal o<strong>of</strong><br />

Educational TTechnology<br />

– Occtober<br />

<strong>2012</strong>, volume<br />

11 Issue 4<br />

Table 8 H<strong>of</strong>stede’s Cultural C Dimennsions<br />

Scores with Regionall<br />

Differences<br />

Istanbul areea<br />

O<strong>the</strong>r reegions<br />

Welch-Lerrche<br />

two sampple<br />

t-test<br />

(n = 962) ) (n = 7761)<br />

t<br />

df<br />

p<br />

Power distaance<br />

index<br />

(PDI)<br />

11.8<br />

6.99<br />

-2.08 1466.13 0.981<br />

Collectivism<br />

vs.<br />

individualism<br />

(IDV)<br />

79.0<br />

73. .3<br />

-2.87 1492.18 0.998<br />

Masculinity y vs.<br />

femininity (MAS)<br />

3.92<br />

2.776<br />

-0.29 1488.80 0.613<br />

Uncertaintyy<br />

avoidance<br />

(UAI)<br />

46.0<br />

40. .9<br />

-1.75 1487.76 0.960<br />

Long-time orientation<br />

(LTO)<br />

42.1<br />

42. .9<br />

0.84 1529.47 0.202<br />

As shown in i Figure 2, <strong>the</strong> e use behavior r <strong>of</strong> participantts<br />

from Istanbuul<br />

area was stroonger<br />

influenceed<br />

by facilitatinng<br />

conditions, , and <strong>the</strong>ir use e intention was<br />

stronger inflluenced<br />

by efffort<br />

expectancyy,<br />

wheres <strong>the</strong> use behavior <strong>of</strong><br />

participants s from o<strong>the</strong>r areas was strronger<br />

influennced<br />

by compuuter<br />

anxiety, and <strong>the</strong>ir use intention moore<br />

subjected too<br />

social influennce.<br />

Figgure<br />

2 The Exte tended UTAUTT<br />

Model with RRegional<br />

Diffeerences<br />

(Istanbbul<br />

area/o<strong>the</strong>r Regions)<br />

The Influeence<br />

<strong>of</strong> Pr<strong>of</strong>esssional<br />

Culturee<br />

Observing participants’ attitudes towwards<br />

educatioonal<br />

technologgy,<br />

those withh<br />

STEM pr<strong>of</strong> fessions showwed<br />

significantlly<br />

higher perfo formance and eeffort<br />

expectanncy,<br />

at <strong>the</strong> sam me time lowerr<br />

computer annxiety,<br />

<strong>the</strong>y used<br />

<strong>educational</strong><br />

technology more m intensiveely,<br />

and evaluaated<br />

<strong>the</strong> own ccomputer<br />

literaacy<br />

as higher tthan<br />

participannts<br />

with non-SSTEM<br />

pr<strong>of</strong>essions<br />

(Table 9). As for <strong>the</strong> diffferences<br />

betweeen<br />

pr<strong>of</strong>essionaal<br />

groups relat ted to H<strong>of</strong>stedee’s<br />

cultural dimmensions,<br />

<strong>the</strong> pparticipants<br />

wiith<br />

STEM pr<strong>of</strong>fessions<br />

were less l power disttant,<br />

exhibited lower values oon<br />

masculinity y, and were le ess uncertaintyy<br />

avoidant thann<br />

<strong>the</strong> participa ants with non-STEM<br />

pr<strong>of</strong>esssions.<br />

Howeveer,<br />

according tto<br />

<strong>the</strong> Welch-L Lerche test onlly<br />

<strong>the</strong> differencce<br />

in PDI provved<br />

to be signifficant<br />

(Table 10). 1 With respeect<br />

to <strong>the</strong> pathh<br />

coefficients <strong>of</strong> o <strong>the</strong> extende ed UTAUT moodel<br />

(Figure 3), 3 <strong>the</strong> use behhavior<br />

<strong>of</strong> <strong>the</strong> pparticipants<br />

wiith<br />

STEM pro<strong>of</strong>essions<br />

was less l influencedd<br />

by facilitatinng<br />

conditions and computer r anxiety as coompared<br />

to noon<br />

STEM pr<strong>of</strong>fessions.<br />

Their r use intention was also someewhat<br />

weaker in nfluenced by eeffort<br />

expectancy.<br />

Table 9 VValues<br />

<strong>of</strong> <strong>the</strong> UUTAUT<br />

Variabbles<br />

for <strong>the</strong> Entire<br />

Sample an nd for <strong>the</strong> Partticipants<br />

with SSTEM<br />

vs. nonn<br />

STEMM<br />

Pr<strong>of</strong>essions<br />

STEM pr<strong>of</strong>essions Non-STEM M pr<strong>of</strong>essions<br />

Diffferences<br />

(n = 702)<br />

(n = 1021) 1<br />

(Onewaay<br />

ANOVA)<br />

M (SD)<br />

M ( SD)<br />

F df p<br />

Performancce<br />

expectancy 4.48<br />

(0.64)<br />

4.41 (0.72) (<br />

5.018 1722 0.0225<br />

Effort expe ectancy<br />

4.18<br />

(0.70)<br />

4.09 (0.76) (<br />

6.621 1722 0.010<br />

Social influuence<br />

3.49<br />

(1.01)<br />

3.40 (1.07) (<br />

3.650 1722 0.0556<br />

Facilitatingg<br />

conditions<br />

3.19<br />

(0.91)<br />

3.15 (0.87) (<br />

0.715 1722 0.3998<br />

Computer aanxiety<br />

2.00<br />

(0.97)<br />

2.12 (0.98) (<br />

5.536 1722 0.019<br />

Use intention<br />

3.53<br />

(1.24)<br />

3.59 (1.22) (<br />

1.067 1722 0.3002<br />

Use behaviior<br />

4.44<br />

(0.66)<br />

4.34 (0.68) (<br />

8.208 1722 0.0004<br />

Computer lliteracy<br />

4.59<br />

(0.66)<br />

4.48 (0.66) (<br />

12.09 1722 0.0001<br />

Copyright © Th he <strong>Turkish</strong> Onlinne<br />

Journal <strong>of</strong> Ed ducational Technnology

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