Statements of Policy - UMUC Europe

MRKT 310 through MATH 130 — UMUC Course Descriptions
Marketing
Courses in marketing (designated MRKT) may be applied as
appropriate (according to individual program requirements)
toward:
• a major or minor in marketing, business administration, or
management studies;
• a certificate in various business-related areas; and
• electives.
MRKT 310 Marketing Principles and Organization (3)
An introduction to the field of marketing, intended to develop a
general understanding and appreciation of the forces, institutions,
and methods involved in marketing a variety of goods and
services. Topics include segmentation, target marketing,
positioning, developing new products, pricing, distributing and
promoting goods and services, and sales and marketing
management. Students may receive credit for only one of the
following courses: BMGT 350, MGMT 322, MRKT 310, or
TMGT 322.
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310. An in-depth study of promotional
activities such as advertising, personal selling, sales promotions,
and direct marketing (including use of the Internet). Emphasis is
on strategic planning of promotional activities to communicate
with customers to achieve marketing objectives. The relationship
of integrated marketing communications to other elements of
promotional activities is also explored. Students may receive credit
for only one of the following courses: BMGT 354 or MRKT 354.
Mathematics
Courses in mathematics (designated MATH) may be applied as
appropriate (according to individual program requirements)
toward:
• the general education requirement in mathematics (with the
exception of MATH 001, MATH 009, and MATH 012);
and
• electives.
MATH 105, MATH 107, or a course at or above the level of
college algebra must be completed within the first 15 s.h. with
UMUC. Students are advised to purchase a good scientific
calculator.
Placement tests are required for enrollment in MATH 001, 009,
012, 105, and 107.
MATH 001 Pre-Algebra (3)
(Not open to students who have already successfully completed
a higher-level mathematics course. Does not apply toward degree
requirements. Yields institutional credit only.) Prerequisite: An
appropriate score on a placement test. A study of whole numbers,
integers, fractions, decimals and real numbers, variable
expressions, first degree equations, ratio and proportion, percent,
and geometry. All topics are employed to solve applied problems.
Students may receive credit for only one of the following courses:
MATH 001, MATH 100, or UCSP 198 Transitional
Mathematics.
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MATH 009 Introductory Algebra (3)
(Not open to students who have already successfully completed
a higher-level mathematics course. Does not apply toward degree
requirements. Yields institutional credit only.) Prerequisite:
MATH 001 or an appropriate score on a placement test. A
comprehensive review of fractions, percentages, operations with
signed numbers, and geometric formulas. Basic algebraic topics
include exponents, polynomials, and linear equations. Students
may receive credit for only one of the following
courses: MATH 009, MATH 009M, or MATH 100.
MATH 012 Intermediate Algebra (3)
(Not open to students who have already successfully completed
a higher-level mathematics course. Does not apply toward degree
requirements. Yields institutional credit only.) Prerequisite:
MATH 009, or an appropriate score on the placement test. A
study of problem-solving techniques in intermediate-level algebra.
Numbers and algebraic properties, graphing skills, and applications
drawn from a variety of areas (such as statistics, computing, and
discrete mathematics) are emphasized. Topics include polynomials;
factoring; exponents and their notation; linear, quadratic, and
other equations; and inequalities. Students may receive credit for
only one of the following courses: MATH 012, MATH 101,
MATH 101M, MATH 102, MATH 102M, MATH 199A, or
MATH 199M.
MATH 105 Mathematics: Contemporary Topics and Applications (3)
(Not intended for students planning to take MATH 107 or
higher-numbered courses; does not serve as a prerequisite for
these courses.) Prerequisite: MATH 012 or an appropriate score
on the placement test. A survey of contemporary topics in
mathematics, covering applications and projects. Topics include
problem solving, sequences and series, financial management,
geometry, probability, and statistics.
MATH 107 College Algebra (3)
(The first course in the two-course series MATH 107-108. An
alternative to MATH 115 Pre-Calculus.) Prerequisites:
MATH 012, or an appropriate score on the placement test. An
introduction to equations, inequalities, and absolute values and a
study of functions and their properties, including the development
of graphing skills with polynomial, rational, exponential, and
logarithmic functions. Applications are also covered. Students
may receive credit for only one of the following courses:
MATH 107 or MATH 115.
MATH 108 Trigonometry and Analytical Geometry (3)
(The second course in the two-course series MATH 107-108.
An alternative to MATH 115 Pre-Calculus.) Prerequisite:
MATH 107 or an appropriate score on the placement test. An
introduction to trigonometric functions, identities, and equations
and their applications. Analytical geometry and conic sections are
covered. Additional topics may include matrices, determinants,
sequences, and series. Students may receive credit for only one of
the following courses: MATH 108 or MATH 115.
MATH 130 Calculus A (3)
Prerequisite: MATH 108. An introduction to calculus. Topics
include functions, continuity, derivatives, and applications of
derivatives including maximum-minimum problems, related rates
and graphs of functions. Students may receive credit for only one
of the following courses: MATH 130, MATH 140, or
MATH 220.
2004-2005 Undergraduate Catalog