Statements of Policy - UMUC Europe

Requirements for the Major
A major in marketing requires the completion of 36 semester
hours of coursework in marketing and business; at least
18 of which must be earned in courses numbered 300 or above.
Specific course requirements are listed below.
Marketing Coursework (36 s.h.)
Required Business Courses (15 s.h.)
Students must take one of the following accounting courses:
ACCT 221 Principles of Accounting II (3)
ACCT 301 Accounting for Nonaccounting Managers (3)*
*ACCT 301 may not be applied toward a major or minor in accounting
or for a major in Business Administration.
Students must take the following business courses:
BMGT 230 Business Statistics (3) or
STAT 200 Introduction to Statistics (3)
BMGT 364 Management and Organization Theory (3)
BMGT 380 Business Law I (3)
BMGT 496 Business Ethics (3)
Required Marketing Courses (12 s.h.)
Students must take the following marketing courses:
MRKT 310 Marketing Principles and Organization (3)
MRKT 410 Consumer Behavior (3)
MRKT 412 Marketing Research Applications (3)
MRKT 495 Marketing Policies and Strategies (3)*
*Should be taken in the student’s final 30 semester hours of study.
Supplemental Major Courses (9 s.h.)
Students must take additional marketing courses, for a total of
9 s.h. No more than three 1-semester hour courses may be applied.
Additional Required Coursework (12 s.h.)
Students must take the following courses; credit may be applied to
general education, minor, or elective requirements, as appropriate:
ECON 201 Principles of Economics I (3)
ECON 203 Principles of Economics II (3)
MATH 107 College Algebra (3) or
A higher-numbered mathematics course
Students must take one of the following courses to complete the
general education requirement in computing.
ACCT 326 Accounting Information Systems (3)
IFSM 300 Information Systems in Organizations (3)
Recommendation
Students are encouraged to take one of the following upper-level
writing courses:
COMM 390 Writing for Managers (3)
COMM 393/393X Technical Writing (3)
COMM 394/394X Business Writing (3)
Minor in Marketing
The marketing minor complements the skills the student gains
in his or her major discipline by enhancing the knowledge and
skills related to marketing situations and processes and the
emerging global marketplace.
UMUC Bachelor’s Degrees
Objectives
The student who graduates with a minor in marketing will be
able to:
• Discuss the eight universal marketing processes for consumer
and organizational markets; (1) environmental scanning and
analysis; (2) marketing research and analysis; (3)
segmentation, targeting, and positioning; (4) product
development and differentiation; (5) valuation and pricing;
(6) channel and value-chain management; (7) integrated
marketing communication; and (8) relationship building.
• Describe the complexities of global markets and how the
eight universal marketing processes apply to global marketing.
• Develop basic skills in identifying, gaining access, and
evaluating relevant resources, and in integrating new
information into the marketing decision-making process.
• Develop basic skills in the technological applications used by
the marketing profession to enhance the eight universal
marketing processes.
• Develop effective written and oral communications consistent
with the professional marketing environment.
Requirements for the Minor
A minor in marketing requires the completion of 15 semester
hours in marketing; at least 9 of which must be earned in courses
numbered 300 or above. Specific course requirements are listed
below. If a specific course required for the minor is taken instead
to satisfy the requirements for the major, another course in the
same discipline should be substituted to fulfill the required
minimum number of semester hours for the minor. Any course
used to replace an upper-level course should also be classified as
upper level.
Marketing Coursework (15 s.h.)
Required Foundation Course (3 s.h.)
Students must take the following foundation course:
MRKT 310 Marketing Principles and Organization (3)
Supplemental Minor Courses (12 s.h.)
Students must take four or more courses designated MRKT
including those listed as fulfilling the requirements for the
marketing major.
Mathematics
Students may seek a major focused on mathematics within the
Individual Studies option of the General Studies major as outlined
below and in the General Studies section in this Catalog.
Required Core Courses (30 s.h.)
Pure Mathematics (15 s.h.)
Choose from the following courses:
MATH 301 Concepts of Real Analysis I (3)
MATH 302 Concepts of Real Analysis II (3)
MATH 402 Algebraic Structures (3)
MATH 432 Point Set Topology (3)
MATH 436 Modern Geometry (3)
MATH 463 Complex Variables (3)
2004-2005 Undergraduate Catalog 65