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Balcı, “İlk yılında 175 milyon TL yatırım hedefliyoruz ve ayda<br />
2 bin takım üretim planlıyoruz. Yeni markamız için 150 kişi<br />
istihdam ediyoruz. İzmir, Kısıkköy’de gerçekleştirdiğimiz<br />
ilk mağaza açılışımızın ardından öncelikli olarak Elazığ,<br />
Bursa, Manisa, Diyarbakır, Tekirdağ, İzmir, Ankara, Kayseri,<br />
Kahramanmaraş ve Mardin’de de açılışlarımızı gerçekleştireceğiz.<br />
<strong>2024</strong> yılında 100 mağaza hedefimiz bulunuyor. İlk 5<br />
yıl içerisinde sektörün ilk üç markasından biri haline gelmeyi<br />
hedefliyoruz” ifadelerini kullandı.<br />
YURT DIŞI NEWJOY MAĞAZASI IÇIN IMZALAR<br />
ATILDI<br />
Balcı, Weltew Home gibi yurt dışında da yeni Türk markası<br />
oluşturmayı hedeflediklerini belirterek, “Yurt dışından yeni<br />
ürün grubumuz ile ilgili talepler gelmeye başladı. Kazakistan’ın<br />
başkenti Astana’ için sözleşmelerimizi imzaladık.<br />
Üretimimizin yüzde 40’ını yurt dışına yüzde 60’ını iç pazara<br />
yönlendireceğiz. Türk mobilyasını dünyaya alkışlatan marka<br />
ünvanımızı koruyarak, Newjoy ile yeni bir Türk markasını<br />
daha kategorisinde lider konuma getireceğiz.” dedi.<br />
in an 850 square meter area in Izmir, will reach a total of 25<br />
stores in Turkiye and abroad by the end of the year. At the<br />
same time, new contracts are being prepared for 50 new<br />
stores.<br />
NEWJOY, THE QUALITY, ORIGINAL AND NEW<br />
BRAND OF THE SECTOR<br />
Weltew Home Board Member - Brand & Marketing Director<br />
Davut Bahri Balcı, who stated that they listened to the<br />
demands and needs of young people in their researches,<br />
created both functional and modern product groups by<br />
combining quality products and design, said: “While the<br />
rapidly growing success of our export champion brand<br />
Weltew Home continues, we are excited to add a new one to<br />
our group companies. Before creating our Newjoy brand, we<br />
received a lot of demand for baby and youth rooms between<br />
the ages of 0-24. We have prepared our Newjoy brand for<br />
our consumers who want to experience comfortable and<br />
stylish design options produced from quality raw materials.<br />
Like our Weltew Home brand, we will bring our Newjoy<br />
brand to consumers with our franchise system and online<br />
sales.”<br />
100 STORE TARGET IN <strong>2024</strong><br />
Underlining that they have created a new production facility<br />
for Newjoy, Balcı said, “We aim to invest 175 million TL in<br />
the first year and we plan to produce 2 thousand sets per<br />
month. We employ 150 people for our new brand. After our<br />
first store opening in Kısıkköy, İzmir, we will open our stores<br />
in Elazığ, Bursa, Manisa, Diyarbakır, Tekirdağ, İzmir, Ankara,<br />
Kayseri, Kahramanmaraş and Mardin. We have a target of<br />
100 stores in <strong>2024</strong>. We aim to become one of the top three<br />
brands in the sector within the first 5 years.”<br />
SIGNATURES WERE SIGNED FOR AN OVERSEAS<br />
NEWJOY STORE<br />
Stating that they aim to create a new Turkish brand abroad<br />
like Weltew Home, Balcı said, “We have started to receive<br />
requests from abroad for our new product group. We have<br />
signed our contracts for Astana, the capital of Kazakhstan.<br />
We will direct 40 per cent of our production abroad and 60<br />
per cent to the domestic market. We will bring a new Turkish<br />
brand to a leading position in its category with Newjoy by<br />
protecting our brand title that makes Turkish furniture<br />
applaud the world.”
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