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SLEEPWELL | PROFILE 86<br />
tional marketing model in the new year and we aim to<br />
make a serious progress in branding by increasing the<br />
number of corner dealerships. By keeping up with innovations<br />
in the field of digital marketing, we will work to<br />
make our brand’s name heard more frequently on social<br />
media with new investments.<br />
HOW DO YOU POSITION ASTIN MATTRESS IN THE<br />
TURKISH MATTRESS INDUSTRY?<br />
The mattress industry is a growing and developing sector<br />
both at home and abroad. In such an environment, our<br />
company stands out in its sector with its dynamism and<br />
innovations. Our company, which is the leader in its<br />
region, will continue to make the necessary investments<br />
in order to strengthen our self-sacrificing, innovative and<br />
entrepreneurial identity in branding and R&D.<br />
TÜRKIYE YATAK ENDÜSTRISINDE ASTIN YATAK’I<br />
NASIL KONUMLANDIRIYORSUNUZ?<br />
Yatak sektörü gerek yurtiçi, gerekse yurtdışında giderek<br />
büyüyen ve gelişmekte olan bir sektör. Böyle bir ortamda firmamız<br />
dinamikliği ve yenilikleri ile sektöründe öne çıkmakta.<br />
Bölgesinde lider konumda olan firmamız, markalaşma ve<br />
AR-GE konusunda özverili, yenilikçi ve girişimci kimliğimizi<br />
güçlendirmek adına gerekli yatırımları yapmaya hızla<br />
devam edecektir.
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