special - Alu-web.de

More documents

Recommendations

Info

ALUMINIUM EXTRUSION INDUSTRY A normative analysis exploring alternative business models Competing in aluminium extrusions B. Rüttimann and H. Zimmermann, Singen During the last decade, the aluminium industry value-addition chain has been experiencing a pronounced de-verticalisation of integrated multinational aluminium companies. The extrusion business was a precursor of that. This is not only linked to the maturity of the aluminium industry and its capital intensity but also to the globalisation of the business and the changing competitive rules along the life cycle. What are the special features of the extrusion business? What types of business models are possible? Which strategy is the appropriate one? The present paper will answer these questions in the light of the unbroken tendency toward globalisation. From vertical integration to horizontal specialisation During the last 20 years the competitive environment of the aluminium industry has been changing drastically. Ongoing globalisation is modifying the competitive strategy of vertically integrated national groups [1]. At the beginning of the aluminium era, it made sense to own the whole compe- tence ranging from primary aluminium to the semi-fabricate technologies in order to build-up the aluminium business and to have full control of the total supply chain. Today, processes and product technologies are widely available and most customers know the advantage of using aluminium and where to source it from. Therefore, the aim to become a specialist at a specific level of the value-add chain seems to be more appropriate, and in addition to offer logistics services as well as technical support is essential. Moreover, it becomes difficult to dominate the whole value chain. On a global level, it makes more sense to exploit the synergy of the industry logic at a specific value-addition level such as the semi-finished products produced by the extrusion business. Thus, within the globalisation tendency of businesses, de-verticalisation towards a horizontal specialisation is the natural trend for best adapting to the changing competition environment. Characteristics of the extrusion business Fig. 1: From business type to the predominant globalisation form The standard extrusion business is characterised by a rather regionally limited action scope of a few hundreds of miles resulting in a rather fragmented supply structure. This is mainly due to the characteristics of the product and its transaction logic. Indeed, the product is designed and manufactured customer-specifically and generally does not need unique proprietary technological production features. Also the technology is widely available. This favours SMEs with a family-owned entrepreneurial business style in the vicinity of potential customers. In fact, approximately 50 percent [2] of aluminium extrusion companies are independent and do not belong to international groups. Nevertheless, there are a few internationally or even globally active industrial groups which follow a different competitive approach. According to these facts, the extrusion business dealing with semi-fabricated products can be classified to belong mainly to the standard types of business and follows, if ever, a financial type 2 globalisation pattern [1, 3], that is a market share adding strategy by setting-up new or taking over existing extrusion plants has to be applied in order to grow globally (Fig. 1). Exports are limited to a negligible � 14 ALUMINIUM · 4/2010 Images: B. Rüttimann
Aluminum Extrusion Handling System Always in the forefront in extrusion system since 1952 Aluminum Furnaces and Complete Casthouse plant With the complete control over the entire extrusion process, OMAV has reached excellent levels in quality, safety and reliability. Our results make us a referent point throughout the world. As a leader, we are even more committed to quality, safety and reliability…a virtuous circle with a well defined scope: offer an adequate solution to each request. OMAV S.p.A. - Via Stacca, 2 - 25050 Rodengo Saiano (Brescia) Italy - TEL. +39.030.6816.21 - FAX +39.030.6816.288 www.omav.com - e-mail: Sales@omav.com www.grafocom.it
Page 1 and 2: Giesel Verlag GmbH · Postfach 1201
Page 3 and 4: Volker Karow Chefredakteur Editor i
Page 5 and 6: EDITORIAL Recovery in the extrusion
Page 7 and 8: ALUMINIUM · 4/2010 NEWS IN BRIEF N
Page 9 and 10: Marcos Ramos named president of Alc
Page 11 and 12: Produktionsdaten der deutschen Alum
Page 13: smelter-grade alumina projects in w
Page 17 and 18: SPECIAL ser, Bonnel or formerly Ind
Page 19 and 20: SPECIAL Zur Konjunkturlage der Alum
Page 21 and 22: SPECIAL Abb. 2: Konvektiv-gasbeheiz
Page 23 and 24: Lower plant investment and operatio
Page 25 and 26: SPECIAL Abb. 5: Amortisationszeit d
Page 27 and 28: SPECIAL werk in Dillingen. In diese
Page 29 and 30: RESPONSIBILITIES.
Page 31 and 32: SPECIAL southern states of the USA.
Page 33 and 34: SPECIAL heating and cooling system
Page 36 and 37: ALUMINIUM EXTRUSION INDUSTRY Compos
Page 38 and 39: ALUMINIUM EXTRUSION INDUSTRY file c
Page 40 and 41: ALUMINIUM EXTRUSION INDUSTRY Fig. 6
Page 42 and 43: TECHNOLOGIE LMpv entwickelt MMC-Mag
Page 44 and 45: TECHNOLOGY Skim dam design and perf
Page 46 and 47: RECYCLING composition and propertie
Page 48 and 49: KUNST IN ALUMINIUM Aluminiumreliefs
Page 50 and 51: KUNST IN ALUMINIUM sind in einer re
Page 52 and 53: COMPANY NEWS WORLDWIDE Aluminium sm
Page 54 and 55: Hydro COMPANY NEWS WORLDWIDE countr
Page 56 and 57: RESEARCH Numerische Beschreibung de
Page 58 and 59: RESEARCH untersucht worden. Das Gef
Page 60 and 61: NEUE BÜCHER 4. H. J. McQueen: Defi
Page 62 and 63: PATENTE Verfahren zum Diffusionsfü
Page 64 and 65:
LIEFERVERZEICHNIS 1 Smelting techno
Page 66 and 67:
LIEFERVERZEICHNIS � Metal treatme
Page 68 and 69:
LIEFERVERZEICHNIS Sistem Teknik Ltd
Page 70 and 71:
LIEFERVERZEICHNIS 2.5 Measurement a
Page 72 and 73:
LIEFERVERZEICHNIS 3.3 Rolling bar f
Page 74 and 75:
LIEFERVERZEICHNIS � Rolling mill
Page 76 and 77:
LIEFERVERZEICHNIS 3.12 Air extracti
Page 78 and 79:
LIEFERVERZEICHNIS 4.8 Handling tech
Page 80 and 81:
LIEFERVERZEICHNIS 6 Machining and A
Page 82 and 83:
VORSCHAU / PREVIEW 82 IM NÄCHSTEN
Page 84:
WAGSTAFF SOLUTIONS CUSTOM ENGINEERE
show all

special - Alu-web.de

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?