kulturaTaSorisi komunikaciebi INTERCULTURAL COMMUNICATIONS
kulturaTaSorisi komunikaciebi INTERCULTURAL COMMUNICATIONS
kulturaTaSorisi komunikaciebi INTERCULTURAL COMMUNICATIONS
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eleqtronuli fulis teqnologiis gamoyenebiT virtualuri angariSsworebis<br />
sxva magaliTad SeiZleba ganvixiloT guta bankisa da kompania VISA-s mier Seqmnili<br />
virtualuri baraTi “VISA E-card”. es baraTi SesaZlebelia fizikurad saerTod<br />
ar arsebobdes, klients ecnobeba mxolod misi nomeri da moqmedebis vada. am virtualuri<br />
baraTis meSveobiT angariSsworeba raimes SeZenaze warmoebs mxolod internetSi,<br />
xolo sxva operaciebis warmoeba, gansxvavebiT smart-baraTebisagan – SeuZlebelia<br />
(mag. fulis miReba bankomatidan, saqonlis SeZena Cveulebriv maRaziebSi<br />
da a.S.). baraTis dakargvis an arasanqcirebuli gamoyenebis SemTxvevaSi, baraTis<br />
mflobeli zaraldeba mxolod am baraTis sagadamxdelo limitis farglebSi.<br />
eleqtronuli fulis gamoyenebis erT-erTi cnobili proeqti SemuSavda belgia-<br />
Si, jer kidev 1995 wels kompania Banksys-is mier, romelmac miiRo saxelwodeba<br />
Proton. misi moqmedebac zemoT aRwerili el. fulis msgavsia, 1996 wels ki noemberSi<br />
belgiurma kompaniam anksys-ma da American Exspress-ma dades SeTanxmeba el.<br />
teqnologiis Proton-is gamoyenebaze. daprogramebuli mikroprocesorebi CaSenda<br />
American Exspress-is baraTebSi, miRebuli el. safule gamoiyeneba wvrilmani gadaxdebisaTvis,<br />
rogoricaa mag.: satelefono saubrebi, transportze mgzavrobis safasuris<br />
gadaxda, savaWro avtomatebSi da sxvadasxva.<br />
plastikuri baraTi, romliTac dRes ukve mosaxleobis umetesoba sargeblobs,<br />
warmoadgens personizirebul sagadasamxdelo instruments, romelic mflobels sa-<br />
Sualebas aZlevs ganaxorcielos unaRdo angariSsworeba da agreTve miiRos naRdi<br />
fuli bankebsa da bankomatebSi. igi warmoadgens Txeli plastikis naWers, romlsac<br />
gaaCnia standartuli zomebi da damzadebulia specialuri TermogamZle da myari<br />
plastmasisagan. misi erT-erTi ZiriTadi funqcia aris – gamomyenebeli piris identifikacia,<br />
rogorc sagadasamxdelo sistemis subieqtisa. amisaTvis masze datanebulia<br />
bank-emitentisa da gadaxdis sistemis logotipebi, baraTis mflobelis saxeli,<br />
misi angariSis nomeri, baraTis vargisianobis vada da sxva monacemebi. amis garda baraTze<br />
SesaZlebelia iyos mflobelis fotosuraTic da misi xelmowera.<br />
dResdReobiT ufro gavrcelebulia baraTebi magnituri zoliT. romelic moTavsebulia<br />
baraTis ukana mxares. aseTi baraTebi gamoiyeneba mxolod wakiTxvis reJim-<br />
Si. sagadamxdelo valdebulebebis Sesrulebis garants warmoadgens banki-emitenti,<br />
vis mierac aris gamoSvebuli plastikuri baraTi. amitom baraTebi mTeli TavianTi<br />
moqmedebis periodSi ekuTvnis banks, xolo klienti (baraTis mflobeli) iRebs misi<br />
gamoyenebis uflebas.<br />
gayidvis dadasturebis an naRdi fulis gacemis process baraTis meSveobiT avtorizacia<br />
ewodeba. avtorizaciis gatarebisaTvis momsaxurebis wertili agzavnis<br />
moTxovnas sagadamxdelo sistemasTan baraTis srulfasovnebisa da finansuri SesaZleblobebis<br />
dadasturebis Sesaxeb. moxdeba avtomaturi avtorizacia, rodesac bara-<br />
Ti Tavsdeba eleqtronul terminalSi (Point Of Sale, POS), monacemebi ikiTxeba bara-<br />
Tidan. molaris mier xdeba gadasaxdeli Tanxis Seyvana, xolo baraTis mflobelis<br />
mier – specialuri klaviaturidan saidentifikacio kodis (PIN) akrefa. amis Semdeg<br />
terminali avtorizacias axdens an sagadamxdelo sistemasTan kavSiris damyarebiT<br />
an monacemebis gacvliT TviTon baraTTan (avtorizacia avtonomiur reJimSi). naRdi<br />
fulis gacemis SemTxvevaSi es procedura igivea, oRond fuli gaicema specialuri<br />
aparatiT – bankomatiT, romelic axdens avtorizacias.<br />
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