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use and the power in all prints from draft to fine art mode and<br />
even the easy-use of operators. ” Stating that Pigment Reklam<br />
offers solutions to the market with swissQprint ad HandTop in<br />
UV print and bullmer brand in digital cutting, Serkan Çağlıyan<br />
expressed that these extensive solutions receive great attention<br />
from the customers. Stressing that Pigment Reklam proved<br />
its success in the market in UV and digital cutting segments,<br />
Çağlıyan expressed that they could reach everywhere in Turkey<br />
7/24 with a powerful and extensive technical support.<br />
Print sector must expand its competition frame<br />
Saying that thousands of players take place in Turkish print sector<br />
from entry level to industrial size, Çağlıyan reminded that Turkish<br />
print sector gained growth in double-digits even in crisis terms.<br />
Emphasizing that Turkish printers now manufacture not only for<br />
Turkey but also for nearby regions and even for export markets,<br />
Çağlıyan stated that print professionals continue to grow with<br />
new investments and they observed that one to one at the fairs<br />
they joined. Çağlıyan continued thusly; “Exterior applications,<br />
on-wall advertising, signage, board, textile signage, vehicle coating,<br />
glass applications, interior regulationsand many popular<br />
application areas offer new opportunities to digital printers. These<br />
markets bring a serious competition in the market. The competition<br />
resulted from increasing firm numbers unfortunately is<br />
approached with lower price instead of quality. Even though the<br />
prices went down the limit necessary for a sustainable work, bring<br />
increasing sales in short term, at the end they will cause damage<br />
for the producer. As a matter of fact, this situation can affect the<br />
whole market negatively and a destructive price wave can afflict<br />
the market. We had seen that before. In order to prevent this,<br />
a very well evaluated business management from investment to<br />
delivery process, should take place. We must expand our competitive<br />
frame. We should make quality sell itself not the price.”<br />
expert at<br />
drawing<br />
your<br />
fibres to<br />
perfection<br />
Heat treatment and drawing of<br />
syn thetic filaments: rolls, godets,<br />
heating elements, on-line moni -<br />
toring, control systems, custom<br />
built machines. Engineered<br />
and pro duced in Switzerland<br />
Retech Aktiengesellschaft<br />
Lindenmattstrasse 16<br />
CH-5616 Meisterschwanden<br />
Phone: ++41 56 676 66 33<br />
Fax: ++41 56 676 66 36<br />
E-mail: info@retech.ch<br />
www.retech.ch
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