TRAVELLIVE 3 - 2018
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WHAT ARE BRANDED RESIDENCES?<br />
Still a foreign concept in Vietnam, Branded Residences have rapidly evolved in North America since the early<br />
1980s, and are currently developing rapidly in Dubai, the dream city of the super-rich.<br />
Branded Residences is an architectural complex which includes a residential area located adjacent to a luxury<br />
hotel or serviced apartment with all the services and facilities managed by well-known hotel operators according<br />
to strict five star standards.<br />
In terms of architecture and design, these properties must adhere strictly to architectural rules from its own<br />
management brand, as well as according to agreed terms. This is the reason why large Branded Residences in<br />
the world feature unique designs with a luxurious touch in every details.<br />
Among hotels, resorts, and luxury villas, Branded Residences properties earn the most prestigious locations<br />
around the world, for example, the Armani Residences on Sunny Isles Beach in Miami, USA, the Bulgari Hotel<br />
& Residences in Knightsbridge in London, UK, and the Yoo Nordelta in central Buenos Aires, Argentina.<br />
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