TRAVELLIVE 3 - 2018

C„ th” hi”u, n’u bπn Æ«u t≠, sÎ h˜u mÈt c®n hÈ thuÈc hπng "Branded
Residences", c„ ngh‹a nh≠ bπn mua, ho∆c Æ«u t≠ vµo mÈt c®n phflng cÒa
kh∏ch sπn ƺng c†p 5 sao th◊ cuÈc sËng cÒa bπn tı nay sœ chÿ... h≠Îng thÙ
vµ h≠Îng thÙ mµ th´i.
M´ h◊nh b†t ÆÈng s∂n nµy ph∏t tri”n d˘a trn ni“m tin rªng giÌi th≠Óng
l≠u kh´ng chÿ muËn sÎ h˜u b†t ÆÈng s∂n mµ h‰ cfln muËn tÀn h≠Îng lÓi
›ch tı dfich vÙ vµ lÓi nhuÀn ti“m n®ng. ßÂng thÍi, h‰ cÚng muËn h≠Îng
thÙ phong c∏ch sËng sang tr‰ng Æ≠Óc qu∂n l˝ bÎi c∏c th≠¨ng hi÷u danh
gi∏ vµ ƺng c†p v≠Ót trÈi h¨n hºn c∏c c®n hÈ kh´ng c„ th≠¨ng hi÷u kh∏c.
ßi“u Æ„ c„ ngh‹a lµ kh∏ch hµng ph∂i tr∂ ph› thm kho∂ng 29% cho "tn
tuÊi", ƺng c†p Æ„.
Hi÷n c„ trn 50 th≠¨ng hi÷u uy t›n trn toµn th’ giÌi Æ∑ b≠Ìc ch©n vµo
m´ h◊nh nµy, bao gÂm Starwood, Fairmont, Aman, Hyatt Regency, W
Hotels, Shangri-La, Banyan Tree... vµ nhi“u th≠¨ng hi÷u thÍi trang xa xÿ
nh≠ Bulgari, Versace, Moschino hay Armani. T†t c∂ Æ“u mang phong c∏ch
cÒa ring h‰ nh≠ng v…n lu´n Æ∂m b∂o Æ≠Óc ƺng c†p th≠Óng l≠u vµ Æ∏p
¯ng tiu chu»n khæt khe trong m´ h◊nh Æ«u t≠ nµy. Danh ti’ng cÒa nh˜ng
th≠¨ng hi÷u nµy cÚng lµ s˘ Æ∂m b∂o cho vi÷c Æ«u t≠ c„ lÓi nhuÀn, ÆÂng
thÍi d…n Æ’n mÈt s˘ "ch‰n l‰c" kh∏ch hµng kh∏ khæt khe.
The high demand for these properties is based on the idea that
wealthy property buyers want to not only gain ownership
of a property, but also enjoy the benefits from the services
it provides as well as from its potential profit. They want to,
at the same time, experience a luxurious lifestyle managed
by reputable and prestigious brands. It is understandable that customers
often have to pay 29 per cent more for a hotel branded residence.
Today, over 50 prestigious brands around the world have adopted this
model, including Starwood, Fairmont, Aman, Hyatt Regency, W Hotels,
Shangri-La, and Banyan Tree, as well as many luxury fashion brands such
as Bulgari, Versace, Moschino, and Armani. Each has their own individual
style, but the level of luxury standards is well-maintained.
TRAVELLIVE
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