Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt

Seite 115 zum Studienplan Studiengang Betriebswirtschaft B.A.
2.5.23a Project Retail Lab
Lecturer: Bernhard Ostheimer
Offered in:
WS
Objectives:
Content:
Exam:
Prerequisites:
none
Course type:
lecture
2 SWS/ 3 ECTS
Workload: 90 h
Meeting time:
Blocked lecture
The students have an understanding of the importance and basic functionality of
up-to-date internet-based retailing concepts. Students are able to understand the
advantages and challenges associated to internet-based it systems. Students are
able to evaluate online-shops, web sites and online marketing instruments. Students
habe a basic understanding for up-to-date online marketing instruments
such as e-mail-newsletters, mandatory web analytics, and social media platforms.
They have an understanding for cultural, national, regulation based differences in
the international usage and requirements of e-commerce-platforms.
- E-Commerce and E-Business: Online-Shops
o Basics,
o Prototyping,
o Platforms
o Mobile Commerce
- Cultural, national, regulation differences in Online-Shops
- Web Sites and their usage for Retailing:
o Basics,
o Situation Analysis,
o Requirements Engineering,
o Prototyping,
o Platforms
- Online-Payment-Methods
- Online-Marketing
o E-Mail-Newsletter
o Web Analytics and Online-Advertising
o Web 2.0 and Social Media: Basics, Usage for Retailing
- Cultural differences
Group project with oral presentation
Literature: • Laudon, K.; Traver, C. G.: E-Commerce 2012, Prentice Hall, 8 th edition,
ISBN: 9780138018818.
• Daniel, I.: E-commerce Get It Right, NeuroDigital, ISBN: 978-0956526205
• Chaffey, D.: E-Business and E-Commerce Management: Strategy, Implementation
and Practice, Prentice Hall, 5th edition, ISBN: 978-0273752011.
Miscellaneous: