Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt
Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt
Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt
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Seite 125 zum <strong>Studienplan</strong> Studiengang Betriebswirtschaft B.A.<br />
2.6.5b Intercultural Business Communication<br />
-Guest Students only-<br />
lecturer: Anja Reicherstorfer<br />
Offered in:<br />
WS/SS<br />
Objective:<br />
Prerequisites:<br />
keine<br />
2 SWS/5 ECTS<br />
Workload: 90 h<br />
Course type:<br />
Seminar Offered as:<br />
Weekly lecture<br />
The students are familiar with the role of culture and cultural differences and<br />
their effects on professional interaction.Students will develop an awareness of<br />
factors leading to intercultural misunderstandings and consider methods of<br />
overcoming these problems in business communication.<br />
Contents: - The importance of intercultural communication<br />
- Cultural Dimensions<br />
- Intercultural Aspects in<br />
o Managing people<br />
o Negotiation<br />
o Presentations<br />
o Advertising<br />
- Comparing cultures, Case Studies and Role Plays<br />
Exam:<br />
Literature:<br />
written examination (90 minutes) (3 ECTS)<br />
term paper and presentation (2 ECTS)<br />
References will be provided in class /can be found on the FH intranet.<br />
Miscellaneous: This course will be taught in English.
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