Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt

Seite 44 zum Studienplan Studiengang Betriebswirtschaft B.A.
2.1.2. Unternehmensführung (Teil2)
Dozent: Peter Augsdörfer / Bernd Scheed
Angebot im
WS/SS
Objectives:
Content:
Prerequisites:
It is recommended (but not mandatory) to
have already passed part 1 of the course
Lecture type:
1 SWS Class work / 2 SWS Assignment
3 SWS/ 4 ECTS
Workload: 120 h
Meeting schedule:
weekly
The course builds on the concepts and competencies of corporate management
as taught in the preceding course “Unternehmensführung Teil 1 / Advanced Professional
Management”.
In today's business environment, a well thought out business plan is more important
than ever before. During the course we will discuss every aspect involved
in researching, writing, and presenting a business plan. In small groups
you will work on business development approaches for stock listed companies
and develop and finally present your future plan.
The course will focus on topics around
* Description of existing business
* Market analysis, market environment analysis
* Potential business plans
* Objectives, strategy and implementation
* Marketing and communication plan
* Financial analysis
* Risk analysis
Examination: Presentation of business plan or case study (0,2 of total grade)
Written exam, 90 min (0,3 of total grade)
[Note: Written exam in „Unternehmensführung 1“ counts for 0,5 of total grade]
Readings: Grant, Robert, Contemporary Strategy Analysis, 7th ed., 2010.
Johnson, Gerry / Scholes, Kevan / Whittington, Richard, Exploring Corporate
Strategy, 8th ed., 2007
Thomson, Neil / Baden-Fuller, Charles, Basic Strategy in Context, 2010
Wheelen, Thomas / Hunger, David, Strategic Management and Business Policy:
Achieving Sustainability, 13th ed., 2011