Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt
Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt
Studienplan Wintersemester 2012/2013 - Hochschule Ingolstadt
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Seite 84 zum <strong>Studienplan</strong> Studiengang Betriebswirtschaft B.A.<br />
2.5.2b Business in Asia<br />
- Guest students only -<br />
Lecturer:<br />
Offered in:<br />
WS/SS<br />
Jesus Villa<br />
prerequisites:<br />
2 SWS/5 ECTS<br />
none<br />
Workload: 90 h<br />
Course type:<br />
Lecture Meeting time:<br />
Blocked lecture<br />
Objectives: In this course students gain special appreciation of the marketing, industrial,<br />
and investment opportunities in this unique region through insights into cultural,<br />
ethical, economic, political, and financial issues.<br />
Content:<br />
Exam:<br />
Literature:<br />
Miscellaneous: -<br />
Overview of key countries in Asian continent<br />
− Vast region<br />
− Role of colonialism<br />
− Cultural diversity<br />
− Large population<br />
− Evolution of government<br />
Business in Asia<br />
− Unique strengths of each country<br />
− Disparate economic development<br />
− High growth<br />
− Large markets<br />
Group project with oral presentation (3 ECTS)<br />
Seminar Paper (2 ECTS)<br />
Will be provided in class or in moodle
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