Consumer Stuff for kids (PDF, 6.2 MB) - Consumer Affairs Victoria
Consumer Stuff for kids (PDF, 6.2 MB) - Consumer Affairs Victoria
Consumer Stuff for kids (PDF, 6.2 MB) - Consumer Affairs Victoria
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Unit<br />
VELS Humanities - Economics<br />
Guiding Questions<br />
• What is advertising and where do we find it?<br />
• How do advertisers influence consumers?<br />
• How do smart consumers use advertising?<br />
Students will understand:<br />
Is Advertising Consuming Me?<br />
9 Is Advertising Consuming Me?<br />
The key elements of the Economics knowledge and understanding<br />
standard addressed by this unit are:<br />
• "They (students) explain the need to be an in<strong>for</strong>med consumer"<br />
The key elements of the Economics reasoning and interpretation standard<br />
addressed by this unit are:<br />
• "Students use the inquiry process to plan economics investigations<br />
about issues in the home, school or local community and <strong>for</strong>m<br />
conclusions supported by evidence."<br />
Refer to the Level 4 Humanities - Economics Domain Learning Focus<br />
statement on page vii to provide a context <strong>for</strong> the standards.<br />
Is advertising consuming me?<br />
• There are different <strong>for</strong>ms of advertising<br />
• The purpose of advertising<br />
• That persuasive advertising techniques aim to<br />
influence consumer behavior<br />
• That consumers can protect themselves from<br />
the advertising<br />
Tuning in<br />
Assessment<br />
This unit provides many opportunities<br />
to assess student progress. For example<br />
students could:<br />
design a consumer in<strong>for</strong>mation product<br />
(wallet card/brochure/guide) which<br />
protects them from persuasive advertising<br />
and become smart consumers<br />
create two advertisements: one that<br />
persuades and one that in<strong>for</strong>ms<br />
analyse different advertisements and<br />
complete an advertisement matrix.<br />
• Students create a K.W.L chart on advertising, only completing the K + W columns.<br />
K W L<br />
What I Know about<br />
advertising<br />
What I Want to find out<br />
about advertising<br />
<strong>Consumer</strong> and Financial<br />
Literacy Framework<br />
This unit addresses the<br />
following outcome:<br />
KU 1<br />
See page viii<br />
<strong>for</strong> more in<strong>for</strong>mation.<br />
Advertising is very persuasive and occurs almost everywhere. Children are increasingly targeted<br />
by advertisers yet are often unaware of the subtle, manipulative pressures and controls exerted on<br />
them through the marketplace. This inquiry unit investigates how advertising aims to influence their<br />
consumer behaviour.<br />
What I have Learnt about<br />
advertising<br />
• Use questions generated from the W in the K.W.L chart to compile a class list of questions the<br />
children would like to investigate and research.<br />
• In pairs, students attempt to define advertising.<br />
CONSUMER AFFAIRS VICTORIA NEED CONSUMER HELP? 1300 55 81 81 www.consumer.vic.gov.au<br />
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