06.03.2013 Views

Consumer Stuff for kids (PDF, 6.2 MB) - Consumer Affairs Victoria

Consumer Stuff for kids (PDF, 6.2 MB) - Consumer Affairs Victoria

Consumer Stuff for kids (PDF, 6.2 MB) - Consumer Affairs Victoria

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Type of<br />

Brand Name<br />

Neologisms<br />

Foreign Word<br />

Founders’<br />

Name<br />

Geography<br />

Personification<br />

Meaning Examples Your Example<br />

Names that are<br />

completely made up<br />

Use of a word from<br />

another language<br />

Names of real<br />

people are used<br />

Names that are<br />

based on a region<br />

or landmark<br />

Names that are<br />

taken from myth<br />

Wii<br />

Youi<br />

Volvo<br />

Porsche<br />

Disney<br />

Hewlett-Packard<br />

Kelloggs<br />

Fuji Film<br />

Bega Cheese<br />

Nike<br />

Ajax<br />

2. You have had a brain wave and have thought of a new product that will<br />

appeal to young people your age. The new product is an online game that<br />

challenges young people to be very smart consumers. You need an effective<br />

brand name <strong>for</strong> this exciting new product. Put on your advertiser’s hat and<br />

come up with three possible names.<br />

A:<br />

B:<br />

C:<br />

CONSUMER AFFAIRS VICTORIA NEED CONSUMER HELP? 1300 55 81 81 www.consumer.vic.gov.au<br />

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