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the world of organic agriculture - Organic Eprints

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126<br />

The World <strong>of</strong> <strong>Organic</strong> Agriculture 2006<br />

Some current statistics:<br />

• Certified producers: Approx 1000 certified producers comprising approximately 820<br />

primary producers, 120 processors and exporters, and 60 certified suppliers <strong>of</strong> inputs<br />

(fertilizers etc).<br />

• Certified land area: Approx 45 000 hectares certified land.<br />

• Exports: Approx 85 million NZD 18 worth <strong>of</strong> products exported, growing at<br />

approximately 10 percent per year.<br />

• Domestic market: Approximately 100 million NZD 19 worth <strong>of</strong> products sold on <strong>the</strong><br />

domestic market - approx half <strong>of</strong> this produced in New Zealand, <strong>the</strong> rest is imported.<br />

Growth <strong>of</strong> about 20 percent per annum in <strong>the</strong> domestic market.<br />

• Kiwifruit: <strong>Organic</strong> production is about five percent <strong>of</strong> <strong>the</strong> kiwifruit sector.<br />

• Apples: <strong>Organic</strong> production is close to ten percent <strong>of</strong> <strong>the</strong> apple sector.<br />

• Vegetables / cropping: <strong>Organic</strong> production is about two percent <strong>of</strong> <strong>the</strong> sector.<br />

• Dairy and meat: <strong>Organic</strong> production is still less than one percent <strong>of</strong> <strong>the</strong> sector.<br />

• Certifiers (approximate numbers): BioGro 500 producers, Demeter 50 producers,<br />

<strong>Organic</strong> Farm NZ (new small scale producers scheme) 200 producers, Agriquality 250<br />

producers.<br />

14.2.3 Markets<br />

The Domestic Market<br />

New Zealand’s domestic market grew very rapidly over <strong>the</strong> period 2000 to 2002, by more than<br />

100 percent per annum each year. This growth was due to a variety <strong>of</strong> factors, but in particular<br />

because <strong>of</strong>:<br />

• Rejection <strong>of</strong> genetic engineering;<br />

• The increasing range and high quality <strong>of</strong> <strong>organic</strong> products on <strong>the</strong> market;<br />

• Increasing number <strong>of</strong> outlets, particularly supermarkets, stocking <strong>organic</strong>s;<br />

• Many people wanting to support <strong>organic</strong>s as being <strong>the</strong> best way forward for New<br />

Zealand’s <strong>agriculture</strong> and food production.<br />

Most supermarkets now stock at least some <strong>organic</strong> products, and some supermarkets are<br />

specializing in <strong>organic</strong>s due to customer demand. <strong>Organic</strong> shops are increasing in number<br />

and size, with some <strong>of</strong> <strong>the</strong> successful <strong>organic</strong> shops becoming small to medium size <strong>organic</strong><br />

supermarkets, and <strong>the</strong>re are now some chains <strong>of</strong> <strong>organic</strong> shops. The domestic market continues<br />

to grow but <strong>the</strong> growth has slowed over <strong>the</strong> last two years.<br />

Exports<br />

New Zealand’s economy is reliant on exporting, and agricultural products are New Zealand’s<br />

main exports. Exports <strong>of</strong> <strong>organic</strong> products have grown steadily over <strong>the</strong> last 15 years, and are<br />

18 85 million New Zealand Dollars (NZD) = 58.8 million USD = 48.4 million EUR (per 31.12.2005)<br />

19 100 million NZD = 56.9 million EUR = 69.1 million USD (per 31.12.2005)

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