the world of organic agriculture - Organic Eprints

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8 Overview of the Global Market for Organic Food & Drink Amarjit Sahota 1 8.1 Introduction Global sales of organic food & drink increased by about nine percent to 27.8 billion USD 2 in 2004. The highest growth was reported in North America, where organic product sales are expanding by over 1.5 billion USD 3 a year. With Europe, the two regions comprise 96 percent of global revenues. Although demand for organic food is concentrated in the northern hemisphere, production and sales are also increasing across the globe. Farmers are increasingly taking the organic option because of the health and environmental benefits, whereas consumers are responding by purchasing high quality and ethical products. 8.2 Europe The European market for organic food & drink is the largest in the world, estimated at 13.7 billion USD 4 . Sales of organic products increased by about five percent in 2004 however many countries reported higher growth rates. The German market, the largest in Europe, experienced the highest growth in 2004. Sales increased by 12 percent to about 4.2 billion USD 5 in 2004. Consumer demand for organic food continues to strengthen as the number of channels offering organic products expands. A growing number of conventional supermarkets are offering organic products and the number of organic supermarkets continues to increase with 40 new organic supermarkets opening in 2004 alone. The UK market continues to show healthy growth with 10 percent growth reported in 2004. The UK market, valued at about 1.9 billion USD 6 , is the third largest in the world. Like most European countries, the highest growth is being observed in the fruit & vegetable, meat & dairy categories. Much of the growth in the UK market is occurring in non-supermarket channels like organic food shops, box schemes, and farmers markets. A growing number of catering & food service companies are also offering organic food. 1 Amarjit Sahota, The Organic Monitor, 79 Western Road, London W5 5DT, United Kingdom, Internet http://www. organicmonitor.com/ Amarjit Sahota is the director of Organic Monitor, a business research & consulting company that specializes on the international organic & related product industries. 2 27.8 billion USD = 23.5 billion EUR (per 31.12.2005) 3 1.5 billion USD = 1.3 billion EUR (per 31.12.2005) 4 13.7 billion USD = 11.6 billion EUR (per 31.12.2005) 5 4.2 billion USD = 3.6 billion EUR (per 31.12.2005) 6 1.9 billion USD = 1.6 billion EUR (per 31.12.2005) 69
70 The World of Organic Agriculture 2006 The Italian and French markets are the next most important in Europe, however growth rates have slowed in these countries. Other important markets are in Switzerland, Austria, Sweden and the Netherlands. There is a small market for organic food in Central & Eastern Europe (CEE) with the region comprising less than three percent of European revenues. Although the amount of organic farmland in CEE countries is rising, mostly primary products like grains, seeds and herbs are grown. There is a lack of organic food processing in the region with high volume of the organic crops exported to Western Europe. Organic food companies export some of the resultant finished goods back to the region. Demand for organic products is growing rapidly in countries like Czech Republic and Hungary, especially in the country capitals. 8.3 North America The North American market for organic products is the fastest growing in the world. Sales of organic food increased by about 14 percent to 13 billion USD 7 in 2004. With healthy growth rates continuing, the region is expected to overtake Europe and represent most global revenues in 2006. The USA has the largest market for organic food, valued at about 12.2 billion USD 8 in 2004. Although organic fresh produce and dairy products comprise most revenues, all sectors are reporting high growth rates. American consumers cannot get enough organic products and manufacturers have launched organic versions of many popular products. For instance, organic versions of American favorites like pizza, hot dogs, and peanut butter are now available in retailers. Increasing distribution is a major driver of market growth. The traditional retail outlets for organic food were natural food shops like Whole Food Market and Wild Oats, however mainstream grocery retailers now comprise most organic food sales. The range of organic products continues to expand in supermarkets like Safeway, Albertson’s and Kroger. Even Wal-Mart, renown for its low-cost products, has jumped on the organic bandwagon. The Canadian market is also reporting high market growth. Sales of organic food & drink were estimated to have reached 900 million USD 9 in 2004. As in the USA, a major driver is increasing distribution with a growing number of conventional supermarkets launching organic products. Demand for organic products is so high in USA and Canada that many industry sectors are experiencing supply shortages. Producers are importing organic products from across the globe due to insufficient production in North America. For instance, organic seeds and grains are coming in from Europe and Asia; organic herbs & spices from Latin America and Asia; organic beef is 7 13 billion USD = 10.9 billion EUR (per 31.12.2005) 8 12.2 billion USD = 10.3 billion EUR (per 31.12.2005) 9 900 million USD = 760.2 million EUR (per 31.12.2005)
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Appendix Moldova, Portugal, Sloveni
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