Making Your First Million.pdf - Association of Net Entrepreneurs and ...

Making Your First Million
So often in life I find my own predictions and hunches prove wrong. By letting the
market dictate my moves, rather than my own preconceived conceit, I can almost
guarantee that I will succeed. I am reminded of the story of the customer who took a roll
of film to a processing shop:
"Could you process this film please?" she asked.
"Sure", said the attendant. "That'll cost $19.95"
"But it only costs $7.95 across the street and they give me two for one!" she spluttered.
"Well, ma'am" he said "If price is that important to you, I guess you'll be better off going
over the street. But we sure have a good quality print here."
She stood thinking. "Look, give me that film back. I can't see how your processing can
possibly be worth more than twice the price of the shop across the street."
"Here you are, ma'am." he said. "Sorry we couldn't be of service." And with that she
twirled on her heel and marched across the street.
A customer who had been listening to this conversation remarked: "It must be hard
competing against such low prices. Do you get many customers like that who desert you
for cheaper prices?"
"Sure!" said the shopkeeper, "about a quarter of them."
"Doesn't that make you mad?" enquired the customer, curious at the shopkeeper's
seeming indifference to lost business.
"Oh no" he muttered absent-mindedly, "I own the shop across the street."
SiteSelling.com 26