Making Your First Million.pdf - Association of Net Entrepreneurs and ...

Making Your First Million
for the day you take flight with your bold new venture and you need all the practice and
reinforcement you can get.
As you continue to run your ideas through your mental and emotional sieve, one idea will
emerge on top. This may happen gradually or it may be sudden. The important thing is
it's an idea that takes hold in you. This is what I want to do. Yes, I'm going to start a
home delivery service for elderly shut-ins. Or, Yes I'm going to buy that range of garden
fittings from Vietnam and promote them through hardware chains. Or, Yes, I'm going to
apply for a license to breed Silver Perch fingerlings in my garage and sell them to the
emerging aquaculture industry. You need to muster commitment at this point to
overcome the hurdle of inertia inherent in any new project. And for this you'll need to
make detailed plans. The value of a plan is it gives you something to do today to advance
the cause. Most people don't plan, they daydream. The world is littered with coodabeen
champeens. The difference between a plan and a pipe-dream is the plan has a staircase
that stretches from the goal all the way down to your feet. There are steps that you need
to take today, right now, to reach your future goal. All a pipe-dream offers you to step on
is excuses and smoke. I know this from experience having funded a number of other
people's pipe dreams posing as plans. The key phrase of the pipe dreamer is "If only."
Understand too, that your plans may change over the course of implementing them, as
you gain experience and insight you may choose a superior goal. This inevitably happens
to some degree and it should not be a stick to beat yourself up with. We never start out on
a course with all the information we need to get there. The rules of the game emerge as
we play it. The trick is to be both focused and flexible, a hard call. Reminds me of the
time I was hauling a tractor on a trailer driving downhill into a sharp left turn and the
trailer started to fishtail violently. I knew I had to accelerate to stop the fishtailing and
brake to prevent disaster. Remaining focused and flexible is the business equivalent of
braking and accelerating simultaneously. It can be done but it's a practiced art.
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