Making Your First Million.pdf - Association of Net Entrepreneurs and ...

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Making Your First Million • Mail order is easy and profitable Summary • Find small, high value products with high margins • Look for products in emerging trend areas SiteSelling.com 74
Making Your First Million Chapter 14 - How Do I Source Products for Mail-order? Firstly, take a look around you. Surf the Net. Read specialist magazines. Talk to people. Tell them you're looking to go into a mail-order business. Do they know of any product that would be suitable? Talk to retailers in the area you want to specialize in. What's their hottest-selling new product? What product do they find hard to source, that keeps running out? Is there a manufacturer who is looking for extra outlets? (What a silly question!) Find the absent-minded professor types with the good idea. Can you take his (her) idea and make a saleable product out of it? If you draw a blank locally, subscribe to Asian trade journals. Peruse the net. Leaf through Asian Sources or Trade Winds on-line. Email or phone the local embassies, China, Vietnam, Thailand, US. Do they have trade journals? (What a silly question!) Do they have people writing to them with products for sale looking for an Australian outlet? (How long is a piece of string? Not as long as the list of overseas manufacturers looking for Australian distribution.) We tend to think that 'they' have got it all locked up. Coles- Myer, K-Mart, Wal-Mart, Dick Smith. They haven't. Anything they can do, you can copy. Nobody gets 100%. There's room for little old you. Here. Grab my hand. Get up on board. I've spoken earlier about the mechanics of importing. Like any complex activity it's simply a long series of simple steps. The apparent complexity puts most people off, but in reality it's easy. The main thing you need to remember is you're dealing with people. I believe this is such an important milestone in the transition from passive consumer to active producer of wealth it's worth digressing on. Our consumer culture has encouraged us to revere and iconize the power of the brand. As a powerless, passive consumer we've been schooled to revere Coca-Cola, Sony, Telstra, McDonalds, IBM etc as monolithic real structures. We've been programmed to respond with awe and respect to corporate and political imagery as if they were what we were dealing with. They're not. In every instance, and in spite of the efforts of individuals employed by the company to hide behind its skirts, we deal with human beings. Fear of 'them', of making waves, of standing out and taking the risk of being shot at often stands in the way of our success. It is the invisible glass ceiling that prevents creativity and stifles thought. The Australian larrikin spirit born of a convict heritage, and the US spirit of innovation and creativity born of a tradition of rejecting traditional authority and striking out to new frontiers, (concepts which are alien, incidentally in Chinese and SiteSelling.com 75
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