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Making Your First Million.pdf - Association of Net Entrepreneurs and ...

Making Your First Million.pdf - Association of Net Entrepreneurs and ...

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<strong>Making</strong> <strong>Your</strong> <strong>First</strong> <strong>Million</strong><br />

Now you're going to have to hit the road. At this point most <strong>of</strong> us fall into fond reveries<br />

<strong>of</strong> comfortable jobs where we looked out the window <strong>and</strong> passed the time sharpening<br />

pencils, gossiping <strong>and</strong> making cuppas. "You mean I gotta go front up <strong>and</strong> ask people to<br />

buy?" Sure, but you're doing it for a new reason. You're not doing it because it's your job.<br />

You're doing it because each time you make a sale you're pocketing 90 cents in the dollar.<br />

Effectively, you're going around saying to people: "Hey, give me 50 bucks <strong>and</strong> I'll trade<br />

you this little $5 memento <strong>of</strong> your gift. I've got plenty <strong>of</strong> these mementos, in fact I've got<br />

a garage full <strong>of</strong> them so they're no particular value to me. But I figure you're a bit <strong>of</strong> a<br />

sentimentalist at heart <strong>and</strong> I'm sure you or your customers will like them." The stuff<br />

spilling out <strong>of</strong> your garage is <strong>of</strong> no particular value to you, but because <strong>of</strong> its perceived<br />

value to others it can be sold for twenty, even a hundred, or a thous<strong>and</strong> times its cost.<br />

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