Making Your First Million.pdf - Association of Net Entrepreneurs and ...
Making Your First Million.pdf - Association of Net Entrepreneurs and ...
Making Your First Million.pdf - Association of Net Entrepreneurs and ...
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<strong>Making</strong> <strong>Your</strong> <strong>First</strong> <strong>Million</strong><br />
The unspoken, dead h<strong>and</strong> <strong>of</strong> mutually understood <strong>and</strong> immovable laws <strong>of</strong> social position<br />
deal instant death to creativity to all but the Richard Bransons strong enough to withst<strong>and</strong><br />
its grip. Knowing your place provides comfort or predictability but it destroys the<br />
inspiration needed to rise up <strong>and</strong> succeed, <strong>and</strong> this in a single sentence explains why the<br />
pound buys there what the dollar buys here. Their wages are the same as ours but their<br />
st<strong>and</strong>ard <strong>of</strong> living is a third <strong>of</strong> ours.<br />
If you're going to rise up <strong>and</strong> succeed, you're going to need to not 'know your place', to<br />
challenge the beliefs that limit you. And one <strong>of</strong> those beliefs is: "I'm only me. I can't fight<br />
City Hall." You can. You are good enough. When you come to realise that City Hall or<br />
'they' are just composed <strong>of</strong> individuals like you, with your frailties <strong>and</strong> humanness you<br />
will come to realise that you can do anything that they can do.<br />
Companies are made up <strong>of</strong> people. They may be focused on making a sale for their<br />
company <strong>and</strong> making pr<strong>of</strong>its, but before anything else they are people like you <strong>and</strong> me.<br />
You won't be doing business with the company, you'll be doing business with the person.<br />
To do good business you'll need to create relationships with the people. Go over there.<br />
Let them take you out to dinner <strong>and</strong> spoil you rotten. Learn to love Karaoke <strong>and</strong> the fun<br />
<strong>of</strong> driving to a restaurant not knowing where you are or where the car is parked (if<br />
anywhere. The busboy at the restaurant will have gone home by the time you emerge <strong>and</strong><br />
his instructions as to where the car is parked will be sufficiently vague to prompt you all<br />
to get cabs home <strong>and</strong> find the car next week.) Learn to love eating food you can't identify,<br />
even to the extent <strong>of</strong> whether it's animal, vegetable or mineral. Learn to play MahJong<br />
<strong>and</strong> pick up the cool bits <strong>of</strong> the language.<br />
Be yourself. Be real. Be friendly. Essentially you are selling yourself to these people.<br />
They are checking you out. Do they want to do business with you? If so, at what level?<br />
At what discount structure? 'Yecch! Don't like him. Charge him list plus 10%.' It's not so<br />
true <strong>of</strong> the States but in Asia you deal with people <strong>and</strong> the quality <strong>of</strong> your interaction will<br />
determine the quality <strong>of</strong> the deal. If they don't like you they'll do business with you but<br />
they won't help you out. If they like you they'll treat you like their best friend. But don't<br />
be sucked in, either. Check out alternative suppliers' pricing to make sure you're not<br />
being taken for an expensive ride. This may cause protestations <strong>of</strong> breach <strong>of</strong> friendship<br />
but it's just part <strong>of</strong> the game. They know the rules. Play seriously <strong>and</strong> they'll respect you<br />
for it.<br />
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